News

What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts on lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and directed at public decision-makers to provide information in a responsible and transparent way on issues that affect the activity of different social actors. The convergence between public interests and private interests is today more than ever a reality. This convergence, this confluence of interests must accommodate the interests of both to achieve the prosperity of our society.

Communication, undervalued but with great job opportunities

The communication department is still undervalued in companies. The dircom must acquire management training. Curricula should be more multidisciplinary. But it is a feminised sector with great job opportunities. Any of the above sentences could be the headline of an event organised on...

Three things to avoid when organising events

Organising a big event is a challenge for any company. Getting reliable speakers who can attract an audience eager to listen to them is the first step to success. Filling the chosen room with a suitable auditorium is also a tough job to compete for...

Irene Garrido: "At least two more years of economic growth are necessary to recover the levels of employment prior to the crisis".

The Secretary of State for Economy and Business Support, Irene Garrido, participated yesterday morning in an informative breakfast organised by Executive Forum, with the sponsorship of the Excellence in Management Club and Ibercaja. During the meeting, held at the Palace Hotel in Madrid, Garrido analysed the...

Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

Current challenges in private banking and keys to effective business communication

The private banking business in Spain continues to be an attractive niche for the financial sector. According to the consultancy firm DBK, at the end of 2017 the assets under management of clients with financial assets of at least 300,000 euros amounted to 450,000 million euros. A group of almost 400,000...

More than 50 percent of a brand's value lies in intangibles.

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

What value does lobbying bring to a company and to our society?

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.