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Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, took part last Friday, 15 November, in a round table discussion on "New professional profiles organised by the Digital Spain Foundation as part of the programme of the Digital Employment Forumheld at La Nave in Madrid. During the debate, in which Fernando Davara, president of Fundación España Digital, Roberto Menéndez, CEO of Grupo ADD, and Pablo San Emeterio, from Telefónica, took part, issues such as the current challenges of cybersecurity and the profiles that are in demand, as well as the challenges of artificial intelligence and robots, were addressed.

The most in-demand professional profiles or whether robots will replace humans in certain tasks, more or less mechanical, were two of the topics that generated the most opinions among the audience.

UNE relies on PROA to strengthen its communication strategy

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Yago de la Cierva

In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. For this reason, PROA Comunicación will be holding a conference next Tuesday, 24 October at...

Lourdes Garzón: "We women sit at the table but we have not yet decided on the menu".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Garzón offered a critical view of the current...

Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to explain how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy firm specialising in communication strategy and capital...

PROA develops the online shop for the Marqués del Atrio Group.

PROA Comunicación has developed the online shop for the Marqués del Atrio Group, the Rivero family's Rioja winery group. Thanks to this development, completed in less than a week, the group's corporate website allows its wines to be sold directly to all consumers. Thus, the wines of Bodegas Marqués del...

ETSIN chooses PROA for the production of its 250th anniversary video

PROA has produced and edited the commemorative video of the 250th anniversary of the School of Naval Engineering of the Polytechnic University of Madrid. In just four minutes, the recording summarises the history of the School, a national and international reference in the training of Naval Engineering professionals....

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Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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