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Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president of the Spanish Digital Foundation, Roberto Menéndez, CEO of Grupo ADD, and Pablo San Emeterio, from Telefónica, tackled questions like cybersecurity's current challenges and who can help solve them, as well as the issues of AI and robots.

The most in demand professional profiles or if robots will replace humans in certain tasks, especially those that are mechanical, were two of the topics that brought out the most opinions of attendees.

ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk 'Spain today: how they see...

50% of an organisation's total value resides in its intangibles, according to Corporate Excellence

According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in some sectors....

Joaquín Fernández, former advisor to the Ministry of Defence and current Dircom of Ferrovial, participates in the Proa Communication Observatory.

On Tuesday 6th November, the fourth edition of the "Proa Communication Observatory" was held. On this occasion, the guest speaker was Joaquín Fernández, ex-director of the Ministry of Defence under Carme Chacón and current Director of Corporate Communication and International Media Relations at Ferrovial. Joaquín Fernández has developed...

Aristotle and communication

To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why...

From success to collapse in a few hours

A few months ago I personally experienced an episode that perfectly exemplifies the importance of appreciating the power of the media during a judicial process. A person of public relevance wanted to hire me specifically for the market launch of his product. It was a novel service that had enormous potential for...

The Minister of Education participates in the Proa Observatory: "evaluation is fundamental to achieve excellence".

The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: a...

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Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.