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Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa CommunicationBárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timónthe first deaf and blind woman that worked at her company. She also won the National Youth Award in 2019 in the Social Commitment category.

González Talaván shared with Bárbara Yuste, who served as an interviewer, as the leader of a diverse and inclusive team and what it was like working with Sandra Timón everyday on her team. At the same time, she defended that any company can create a diverse team like this if it is proposed with a clear objective. But in her opinion, it is necessary that those responsible for the companies see inclusion and diversity as a business opportunity.

The importance of the crisis manual

If improvisation is one of the worst enemies in crisis communication, the crisis manual becomes the best of our allies. It is a dynamic document that serves as a roadmap and establishes the basic response mechanisms for dealing with a crisis. It should contain the...

José Barros -- Why the US has just tightened its China policy

The US administration has taken a qualitative leap in the toughness of its relationship with China. On 29 May it directly accused China of the .......

The five lighthouses

Organised by the Association of Advertising Agencies, last Thursday I was lucky enough to participate in Bilbao in a seminar with Ferrán Ramón Cortés, author of 'La isla de los cinco faros' (The island of the five lighthouses) and expert in communication. Three hours to reflect in a group on communication oriented towards the construction...

The crisis spokesperson: 10 hits (I)

Crisis management in communication cannot be understood without the figure of the spokesperson. In previous posts it has been mentioned that the company must have a specific committee to coordinate all actions. Although the committee should include senior management and the people responsible for...

-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria

Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. Employees...

"Gold is a form of money that may even deserve to be called the ultimate means of payment".

Degussa chief economist Thorsten Polleit says low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers for the European economy Low interest rates, high debt, political instability, "not forgetting...

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Digital Communication Director Moderates a Debate about Technology and Inclusion

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