Running in Picos de Europa

In recent years we have seen numerous examples of digitally native vertical brands: digitally native brands which are born, live, and grow on the internet, with a business model of lower risk, greater ease of launching and enhanced with proposals that engage digital consumers. These are brands such as Allbirds...

How to eat a rival's toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

I usually point out the importance of the conquest of Hayek's climate of opinion, the philosophy of the non-philosophers Gramscian or Laclau's floating signifiers in matters such as feminism, sexuality or the environment, when the Spanish centre-right of the cultural battle. And I do so remembering, above all, the importance...

A billion years after the earth formed and cooled sufficiently, organisms appeared, single-celled UCLA, from which we all derive. And from that they evolved into primitive bacteria or archaea, they fed on sulphurous compounds and hydrogen. They were extremophiles because there was very little...

In this interview, Mirian Izquierdo, President of the Woman Forward Foundation, analyses the reasons why the presence of women on the boards of directors has not yet reached the 30% recommended by the CNMV's Code of Good Governance for 2020, as well as the contributions that women can make to...

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as "Cerebro Interno y Mundo Emocional", "Urdimbre Afectiva y Enfermedad" or "Cerebro Interno y Sociedad", true treatises on the causes of illness and the consequences of upbringing and on the emotional world. In...