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'With our brain we won't go too far', Dr. Piedrabuena new book

Dr. Rodríguez Piedrabuena reflects about the human brain in a new PROA Comunicación video and gives a preview of his next book contents: 'With our brain, we won't go too far'.

-- Ofelia Tejerina: "99% of companies are exposed to cyber-attacks".

PROA interviews lawyer and president of the Asociación de Internautas, Ofelia Tejerina, on cybersecurity in companies. This VIDEO may be reproduced provided that PROA is credited as the original source.

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"The future of journalism is to be ethical, moral, rigorous and high quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and high quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

Succession planning: to change or not to change leaders in times of pandemics

The COVID-19 pandemic has taken many strategic plans with it, forcing us to reconfigure them in order to remain competitive. Whether on the Board's agenda was CEO succession planning, as part of a well-planned retirement or perhaps as a response to new leadership for a new CEO, the...

Acting to combat climate change is more cost-effective than inaction

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system

We now have more data on why physical exercise prolongs life, rejuvenates the body and leaves us better protected against many diseases. From the moment we are born, a process of replacing cells that have reached the end of their useful life begins, by producing new ones from the body's own cells....

Keys to the fall in oil consumption

The fall in olive oil consumption has to do with the fall in the consumption of all quality products, I would say in all areas of our society, of our culture. People are buying less, but it is not a question of price, it is a question of taste for healthy living. ....

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