News

Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanuevapartner-founder of Proa Comunicación, interviews with Tomás Epeldegui, general manager of Degussa in Spain, a benchmark company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has had a positive impact on the company's income statement and growth in Spain.

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

Iván Martén -- "A just and intelligent transition must be achieved".

Iván Martén, president of Orkestra - Basque Institute of Competitiveness, analyses in a new PROA video the present and future energy situation and the energies that will be strengthened in the coming years. He also describes the role that the green economy and decarbonisation policies will play...

How to prevent ransomware? --

Ransomware, a virus used to infect and encrypt files in exchange for a ransom, has become one of the cybercrimes that most affect businesses. José Carlos Jiménez, Cyber Underwriter at AIG, has published a ten-step guide on the main measures to avoid ransomware (ransomware is a...

Ramón Tamames estimates a 13% fall in Spanish GDP (and III)

In the third and final article in the series, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, estimates the extent of the recession in Spain and analyses the policies being implemented to combat it ....

José Antonio Rodríguez Piedrabuena -- Artificial intelligence and human intelligence

We seem to forget what human intelligence is and what it has created, we don't live it with full awareness. We are compared to emotional intelligence and we are still losing out to it. What has human intelligence created? The sciences, sports, culture, law, engineering, science and technology?

Fernando Matesanz: "Communication is a fundamental aspect of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his office and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers and...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.