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"Cinema has always adapted to change".

Jerónimo José Martín, critic for COPE, TRECE TV, Fila 7, Aceprensa and president of the Círculo de Escritores Cinematográficos (CEC), has taken part in a new video by PROA Comunicación. As well as giving his views on what influence the coronavirus crisis will have on the film industry, he gives his opinion on the direct aid granted to the sector compared to other areas of culture. He also briefly reviews the content of one of his latest exhibitions, in which he argues that contemporary cinema deals with emotional levels and conflicts that classical cinema took for granted.

This text and video may be reproduced provided that PROA Comunicación is credited as the original source.

José Antonio R. Piedrabuena -- Nuts as a real fountain of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weeks consumption of nuts such as walnuts, pistachios and almonds at least five times, since their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotenoids, give us large doses of fatty acids,...

Measures to be taken in the field of VAT following the coronavirus crisis, says Fernando Matesanz

Fernando Matesanz, director of Spanish VAT Services, details the measures that exist in the field of VAT and that could be adopted to improve the liquidity of companies and contribute to the reactivation of the economy after the impact of the coronavirus. All the measures adopted must be carried out with...

Theresa Zabell -- "We must all take care of the sea".

Theresa Zabell, president of the ECOMAR Foundation and the only Spanish woman to have won two Olympic Gold medals, explains the origins of the non-profit organisation. She also explains the main activities they carry out, which are aimed at instilling a healthy lifestyle in the youngest members of the community by encouraging them to...

Emotional intelligence

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What about Goleman and the rest of the crowd and the enthusiasm of the uninformed for emotional intelligence?

Mirian Izquierdo -- "Women on boards make organisations more transparent".

Mirian Izquierdo, president of the Woman Forward Foundation, analyses in this interview the reasons why the presence of women on boards of directors has not yet reached the 30% recommended by the CNMV's Good Governance Code for 2020, as well as the...

Relate to excite the public, the most used strategy in 2018

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

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