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Iñigo Sagardoy -- "We need to listen to the business community".

Iñigo Sagardoy, president of Sagardoy Abogados, has participated in a new PROA video on the management of the coronavirus crisis. Asked about how to generate business confidence in such a complicated context, Sagardoy stressed the need to reach agreements and "cooperate with everyone". He also stressed the importance of listening to businessmen in order to get out of this situation. He also detailed what he meant when he referred to the concept of 'flexicurity' and what lessons he had learned from teleworking.

The results of communicating brand purpose

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

Rocío Ledesma del Fresno -- Financial awareness: using your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing zones, each representing one ......

Lorena Saura -- No culture without communication

"There is no communication without culture, and no culture without communication. Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, and no culture without communication". Communication and culture are intrinsically related from the very first moment in which communicating is part of culture itself and...

Why it is Important to Learn how to Debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debate skills and the need for countries like Spain or Italy to reinforce their practice in the education system. In addition, he details why the skills that he that he learned are important due to the level of debate in...

Physical Exercise and Brain

The brain, like muscles, can be atrophied when it is not trained. Physical exercise is antidepressant, anxiolytic and releases endorphins producing elevates self-esteem, well-being, positive thoughts and is a poly-pill that prevents many diseases. The physical exercise produces the liberation of the factor of growth similar to the circulating insulin in...

The gap between technicians and business

Hector creates scripts to provision resources in the cloud for the pharmaceutical company he works for. Asked about the business, he replies: I'm not interested. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of the columns...

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