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José María Peredo Pombo -- "The geopolitical situation is changing.

José María Peredo PomboProfessor of Communication and International Politics at the European University of MadridIn this interview for PROA, he details how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the US political and social situation, he says that the Trump administration may make a social turn in order to maintain its position, and stresses that Biden's lead should not be significant for the Democrats.

It also highlights the importance of a correct communication strategy to help manage and cohesively manage credibility, reputation and political image in the eyes of society.

Artificial Intelligence, A Key Element among the 50 Most Innovative Companies

For innovative companies, the current landscape is still marked by the growing importance of digital technology. In particular, a new BCG report titled The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation increasingly implement more AI tools to develop new technologies and...

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy. A listed company since 1989 and with a presence in more than 20 countries,...

Yago de la Cierva -- "Without good communication during a crisis, the problem is not solved".

Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation. This text may be reproduced provided...

Coronavirus and security in the European Union

Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak...

-- Parallel trial set for sentencing

The business world still thinks of court reporting as something alien to the business world, perhaps as something that is not part of current affairs and politics. However, the reality is that well-managed litigation reporting has become a key aspect of a company's reputation. Every...

Rafa Rubio -- "Businesses need to engage with institutions in a professional way".

The world of lobbying has evolved in recent years, coming out of the shadows and becoming a professionalised, more transparent field, capable of opening and strengthening democratic channels of communication and influence between companies, organisations and public authorities. One of the pioneers of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.