José María Peredo PomboProfessor of Communication and International Politics at the European University of MadridIn this interview for PROA, he details how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the US political and social situation, he says that the Trump administration may make a social turn in order to maintain its position, and stresses that Biden's lead should not be significant for the Democrats.
It also highlights the importance of a correct communication strategy to help manage and cohesively manage credibility, reputation and political image in the eyes of society.