News

-- Activa Global Flexible SICAV relies on PROA to manage its communication strategy

Activa Global Flexible SICAV, a Collective Investment institution registered with the National Securities Market Commission, has chosen PROA to provide specialized financial communication services, in order to strengthen its position in the Spanish market, in the investor segment institutional, UHNWI and HNWI.

The managers of Activa Global Flexible SICAV invest mainly in Spanish and European corporate Fixed Income issues, with a small part in local and European Equity securities with high potential to contribute returns to the portfolio.

AGF's management team has more than fifteen years of experience in the asset management industry, and applies a comprehensive approach to maximize the return / risk ratio of the SICAV. Through a macro and micro vision, an adequate selection and rotation of assets in the vehicle portfolio, together with the continuous monitoring of market movements to detect the perfect moment, decision making process is based on the continuous identification of investment opportunities in corporate issues and equity securities, for the benefit of shareholders.

UnfakingNews or how to fight disinformation

Why is it now more difficult to recognise The Truth if our knowledge of who we are is so much greater than it has ever been? Does being more informed today mean being better informed? The problem of misinformation has taken its place today as something that seems to...

Proa Comunicación Attends the Presentation of the Resport "The Challenge of STEM Vocations".

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study "The challenge in STEM vocations," presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación...

Rebuilding Spain, with Ana Pastor

Ana Pastor, Vice-President of the Spanish Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated on Thursday 23 July the first post-COVID PROA Observatory with a talk on the activity and results of the commission, whose documents were submitted to a vote on...

More than 50 percent of a brand's value lies in intangibles.

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

Lucía Casanueva -- Towards a new model of leadership

Lucía Casanueva, managing partner of PROA, writes an article for El Economista on real equality between men and women. For her, this development will boost growth and the ultimate goal must be to achieve equal opportunities based on differences and, in this way, to achieve the necessary balance...

Pablo de Villota -- Fernando Alonso and the difficulties for sportsmen to succeed with their own clothing brand

Fernando Alonso has sold his clothing brand Kimoa's 70% to US company Revolution Brands to give it the international boost it needs. Kimoa, the sports-inspired clothing and sunglasses brand created four years ago, was struggling to get off the ground. Despite the impressive momentum...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.