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Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Academic Institution, talks with Lorena Saura, PROA consultant, y details in this new video of PROA the positioning of the institution in the current higher education landscape. He also highlights the student profile that companies are looking for and the important role of digitalisation and communication for the future of the education sector. 

This video may be reproduced provided that PROA is credited as the original source.

The Challenges facing Sponsorship amid the Digital Transformation

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

Physical exercise and the brain

The brain, like muscles, malleable, plastic, can atrophy when it is not trained. Physical exercise is an antidepressant, anxiolytic and through the release of endorphins that it produces, it raises self-esteem, well-being, positive thoughts and is a poly-pill that prevents many illnesses. Physical exercise produces the...

José Antonio Rodríguez Piedrabuena -- Exercise rejuvenates molecular programmes of ageing tissues

It is well known that physical exercise is beneficial to health, but there are little-known aspects that underline its importance, for example in rejuvenation. There is evidence that exercise reverses changes in ageing-related genes and, therefore, the phenotypes of the body's cells and tissues.

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Miguel Ángel Poblete, PhD in volcanic geomorphology

Dr. Rodríguez Piedrabuena interviews Miguel Ángel Poblete, PhD in volcanic geomorphology and professor at the University of Oviedo, about the current volcanic situation. Through an analysis of the eruption of La Palma and the volcanism of Campo de Calatrava, Poblete explains the importance of the geography of the volcanic...

Lifestyle and Mediterranean diet against ageing

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains how the Mediterranean diet influences life expectancy in Spain and its relationship with healthy ageing: "there are studies that link the Mediterranean diet with longevity". Dr. Ángel Durántez...

Oscars 2020: a parasitic Academy does not prevent audience collapse

It is disconcerting that the 92nd Oscars were historic in the broadest sense of the term. It is disconcerting because it comes only a year after the rise of 'Green Book', and because critics and audiences had reached a consensus that 2019 would be one of the best cinematic harvests of...

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