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José Casla -- "A bicycle brings happiness".

José Casla, general manager of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía CasanuevaPROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year.  

This video may be reproduced provided that PROA is credited as the original source.

Private Equity, an Increasingly Solid Alternative to Traditional Investments

Venture capital funds are emerging as an increasingly robust and credible alternative for investors seeking attractive returns with lower risks. This is one of the conclusions of a recent event held in Madrid, which analysed the current and future prospects of the sector in the Spanish market. At the end...

How to create an effective cyber security plan

In order to have an effective cybersecurity plan, it is first necessary to know what assets need to be protected, whether tangible or intangible (buildings, computers, software, data, etc.), and once known, the possible vulnerabilities must be investigated to determine the risks. What is the purpose of the plan? To prevent, avoid...

Communication, key to the repositioning of investment advisors in the face of Mifid II

The entry into force of Mifid II on January 1, 2018 is causing profound changes in the business models of firms that offer investment advisory services. While the process of transposing Spanish legislation over European regulation is still not finalized, a wide range of firms that provide, irrespective of prominence...

The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute with new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities -,...

Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?

In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That...

Communication strategy for the epidemic: information by flood

Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed...

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