News

-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

The international company Octopia, a Marketplace solutions platform, has entrusted PROA to establish its strategic communication plan for its entry into the Spanish market.

The consultancy will work on generate brand awareness, positioning and relevance of both the company and its CEO and executives. To this end, PROA will help to position Octopia's image in the Spanish business world, especially among B2B and Marketplace companies. In addition, it will increase the corporate profile of the entity among all its audiences, generating a qualitative presence of its actions and competitive advantages.

The aim is to present a European B2B alternative to large companies such as Amazon or AliExpress with a more innovative and user-centred service.

Octopia is an artificial intelligence-based platform based on Cdiscount, one of the world's largest e-commerce operators, to enable its customers to successfully develop their Marketplace.

For Lucía Casanueva and Valvanuz Serna, managing partners of PROA, "the trust that Octopia has placed in PROA demonstrates the current importance of strategic communication for positioning in new markets. Therefore, we are very excited to be able to accompany Octopia in such an important stage for them and to help them achieve their goals".

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-- Octopia entrusts PROA with the communication of its entry into the Spanish market.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.