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Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

The Cristóbal Montoro's participationformer Spanish Minister of Finance and Public Administration, at the Proa Communication Observatory held on Thursday 4 July, has been published in ABC. The national daily has highlighted the accounts with flexible items drawn up by Cristóbal Montoro during the legislature of Mariano Rajoy in 2018. "When there was the motion of censure and the candidate said that he would keep the Budget that he had rejected a week earlier, he said that he would keep the Budget that he had rejected a week earlier, I didn't stand up and applaud. Because the logical thing is that if you win a motion, you change it, but you don't do it because you see that it is difficult to garner so much support", Montoro ironised.

Subscriptions, an alternative to the advertising model in digital media?

Following our previous analysis of the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled "Subscriptions, the new black" we wanted to delve deeper into the implications for companies from the point of view of the media...

Innovative trends in communication

Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles stressed the importance of innovation and creativity in the strategies of companies, which are becoming more and more important....

The Alicia Koplowitz Foundation presents its XIII Scientific Conference at the headquarters of PROA Comunicación

Leoncio Areal, patron-secretary of the Alicia Koplowitz Foundation, and Dr. María Concepción Guisasola, scientific coordinator of the Foundation, presented the Foundation's XIII Scientific Conference during a press conference held at the headquarters of PROA Comunicación. The conference will be held on 25 and 26 October at the Ilustre Colegio Oficial...

Jordi Sevilla: "In Spain the idea of the general interest has been lost".

The Chairman of Red Eléctrica de España and former Minister of Public Administrations, Jordi Sevilla, reviewed the 'Spain's current moment' at the Proa Communication Observatory held on Tuesday 5 February at Deusto Business School. "In Spain, the idea of the general interest has been lost", he lamented. This concern and...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

Rising debt, government spending and excess liquidity slow growth in global economies

Daniel Lacalle, economic advisor to the Partido Popular, recently spoke at a forum on Investment Keys organised by El Español, where he gave his views on the current and future macroeconomic scenario in global economies. The current scenario is characterised by the poor pace of economic growth, as a result of...

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Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

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