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Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

Pablo de Villota, director of the Sports & Entertainment Area of Proa Comunicación, writes in El Confidencial a article on how and why tobacco companies are back in Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to get into motorsport, their fetish promotional territory, starring McLaren and Ferrari.

In the extensive article, Pablo de Villota assesses the disparate regulation of smoking areas in different countries and how this "mess" is being exploited by tobacco companies.

Three things to avoid when organising events

Organising a big event is a challenge for any company. Getting reliable speakers who can attract an audience eager to listen to them is the first step to success. Filling the chosen room with a suitable auditorium is also a tough job to compete for...

-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? A new article in El Confidencial analyses how cycling, and specifically women's cycling, has experienced significant growth since the pandemic. The Giant group, the world's largest manufacturer, which maintains a clear policy through its...

Valvanuz Serna Ruiz -- The importance of customer immersion

Anyone who has prepared a proposal for a communication plan for a potential client has started their presentation with the so-called "Situation Analysis", which is the section used to describe the company and the products or services it offers to the market. This is completed with information...

Communicating real estate investment is strengthening its growth.

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

Proa Comunicación Designs the Marqués del Atrio Group's New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new website, which they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem. The Marqés del...

Leadership training

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.