News

Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in a report in the Expansión newspaper on British American Tobacco's (BAT) entry into McLaren, joining other tobacco companies. De Villota values the operation, assuring that with it BAT "once again has a great showcase that allows it to reactivate its commercial plan for distributors and public relations campaigns".

De Villota points out that Sportpesa, a bookmaker with a strong presence in the Premier League, "enters a market that will allow it to differentiate itself and capitalise on its brand, achieving visibility by moving out of a saturated environment such as football".

Read the full article here.

Valvanuz Serna Ruiz and Lucía Casanueva -- "It is in PROA's DNA to put senior talent into the implementation of projects".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna, explain, in an interview with Dircomfidencial, their vision of the communication sector as well as the values that drive PROA's growth. PROA has managed to carve out a relevant niche for itself in a highly atomised communication sector in...

ASTI Mobile Robotics

LAUNCH OF THE ZENZOE ROBOT Technology Sector, Healthcare Responsible Lucia Casanueva, Valvanuz Serna, Bárbara Yuste, Fernando Pérez-Montero Challenge In order to guarantee COVID-19-free spaces, ASTI Mobile Robotics developed during the containment stage a COVID-19 viral load neutralising robot equipped with ultraviolet lamps created by...

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

-- Activa Global Flexible SICAV relies on PROA to manage its communication strategy

Activa Global Flexible SICAV, a Collective Investment institution registered with the National Securities Market Commission, has chosen PROA to provide specialized financial communication services, in order to strengthen its position in the Spanish market, in the investor segment institutional, UHNWI and HNWI. The managers of Activa Global Flexible SICAV invest...

Espinosa de los Monteros analyses Spain's image in the Proa Communication Observatory

"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his speech, he reviewed the...

Barbara Yuste -- Digitisation, irreversible and without hot air

The crisis caused by COVID-19 has forced organisations to implement digitalisation processes to face a new context, in which technology has played a key role. We have witnessed what could be described as a forced advancement of the digital transformation that a large number of companies have been...

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Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, participates in an article in Expansión

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