News

The purpose of self-telling: don't forget to tell the story

Somewhere it is written that in 1904, i.e. less than three years after that, from the Poldhu station, Guglielmo Marconi to send the first ever radio signal in Morse code, Nikola Tesla started one of those dramatic fights that I suppose could be filmed with Adrien Brody of the protagonist.

The story, as told, has everything to fill a couple of trailers, at least. In 1909, Marconi won the Nobel Prize for Physics thanks to this achievement. In 1943, that is, 34 years later, Tesla died without much glory and, we suppose, with a great deal of grief. A few months later, the US Supreme Court handed down a judgement which, depending on how you look at it, was to corroborate that the Italian enjoyed for too many decades the misleading recognition as the undoubted father of the invention.. And today some argue that this honour should have gone to Tesla from the start.

Anyway, it's anyone's guess. What is undeniable is that in the 21st century the hapless Serbian inventor has named half of the world's taxis after him. And also that the controversy is not over. Rivers of ink are still flowing. There are still rivers of ink flowing about it, and some (we don't know which ones) are being hotly debated at dinner tables. And the most circumspect minds are immersed in the most profound digressions, without finding anything even resembling a satisfactory answer. Who is more the father of an idea, the one who thinks it or the one who executes it? What does it mean to execute it well?

Read the full article here:

Rocío Ledesma del Fresno -- Financial awareness: habits, brains and their financial application

"Watch your thoughts because they will become words. Watch your words because they will become actions. Watch your actions because they will become habits. Watch your habits because they will build your character. Watch your character because it will shape your destiny. And your destiny will be your life. Gandhi...

Degussa, a communication success story on its fifth anniversary in Spain

Lucía Casanueva, founding partner of Proa Comunicación, interviews Tomás Epeldegui, CEO of Degussa in Spain, a leading company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has helped Degussa to...

Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".

There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising costs...

PROA Comunicación, setting for Espinosa de los Monteros' latest announcement: a massive deregulation report inspired by Javier Milei

PROA Comunicación has organised one of its Current Affairs Dialogues to host a presentation of Atenea, the Think Tank with which Iván Espinosa de los Monteros seeks to project ideas and attract talent from civil society to the public debate. Spain needs to recover economic dynamism and reform its institutional architecture...

Tessi entrusts Proa Comunicación with the communication of its first innovation event in Madrid

Tessi Iberia has entrusted Proa Comunicación with the communication of its first event on innovation in Madrid, where it presented the technology startup accelerator Pèpites Shaker, a different model based on the transfer of innovation from companies that have just been born to those that are still in the...

How the coronavirus will affect global and Spanish markets and economies

The coronavirus crisis is having a very negative impact on people's daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of the disease in these areas, and the scenarios that may arise....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.