News

When truth becomes an act of leadership

“What we lost was not a number, it was wagons full of hope”.”

In a time dominated by statistics, balance sheets and graphs, there are phrases that stop the world in its tracks. Not because they are grandiloquent, but because they bring us back to the essential. The one uttered by Liliana Sáenz de la Torre during the funeral for the victims of the Adamuz accident is one of them. Not only for the pain it contains, but also for the moral authority from which it is pronounced.

I have listened to it several times and continues to impress me. It was not a political speech. Nor was it a legal argument. It was something more difficult and, for that very reason, more valuable.

We live in a society that has learned to manage tragedies with figures. To turn the irreparable into data. To protect ourselves emotionally by simplifying the complex. Faced with this inertia, Liliana did the opposite: humanised without trivialising, remembered without idealising, demanded without shouting. He named “the 45 on the train” not as a number, but as fathers, mothers, sons, brothers. As truncated life projects. As irreplaceable links.

Read the full article here:

The age of doubt, savings and simplification

Discovery is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world that surrounds us or that could surround us. It is because of all this that we continue to wonder and search around us for these elements. There are also...

José Antonio R. Piedrabuena -- It's the citizens' fault

The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that September "generates a growing sense of fear and desolation because of the progressive increase in serious cases that threatens to flood our health centers, emergencies and...

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

How the coronavirus will affect the global and Spanish markets and economies

The coronavirus crisis is having a very negative impact on people's daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of this disease in these areas, and the scenarios that can occur afterwards. According to the entity, the...

Proa Comunicación, chosen by Grupo Marqués del Atrio to develop its communications strategy in Spain

Grupo Marqués del Atrio entrusts Proa Comunicación with the development of its communication strategy in Spain. The Rivero family's Riojan winemaking group began its winemaking journey in 1899 in Arnedo. Since then and thanks to the passing of several generations, the family winery, always faithful to its legacy, has...

Social Inequality has a Greater Impact on Wellbeing than Economic Inequality

The SEDA Sustainable Economic Development Assessment from Boston Consulting Group highlights the importance of considering factors outside of GDP to obtain a more complete vision of the performance of governments. Madrid, 28 August 2019. The highest levels of social inequality as reflected in the differences in access to medical attention...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.