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If only they had read Gracián!

A few days ago I wrote that Epstein was going to be more trouble dead than alive.. And so much! It is making headlines all over the international press. Last week the wake of the Epsteingate has focused on the former Prince Andrew of England, the beloved (and spoilt) son of Elizabeth II who has caused the biggest reputational crisis for the British monarchy from the shock which constituted the death of Princess Diana. 

Like demons, Epstein played on human weaknesses to lure the people he wished to subdue. Police have arrested «his victim» citizen Mounbatten-Windsor for sharing confidential information as UK Special Envoy for Trade, the recipient of the confidential information being Jeffrey Epstein. He was arrested on his 66th birthday. Not for sexual abuse, but because he shared confidential British government economic information. It seems that the now ex-prince has not yet hit rock bottom in his never-ending descent into hell.

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The "Google tax", a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called "Google tax"). In line with the proposed EU Directive, the Council of...

Proa Comunicación hosts the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. In addition, he has...

Risk audit, a profitable investment

Not a day goes by when we open the online version of any newspaper without encountering a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are technical in nature: a toxic leak, an accident...

Millennials versus Boomers

When the children of your first colleagues start to arrive in the company, you experience mixed feelings. After the fond memories of your first professional steps, you are alarmed to realise that the children you saw in the cradle are already here. At the same time I am confronted with...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.