Proa Comunicación will manage the communication of the Madrid VAT Forum 2020The second edition of this congress, which will be held in February 2020, will address new developments and different aspects of this European tax. The event is organised by Spanish VAT Services, a law firm specialised in this tax, which is managed by Fernando Matesanzin cooperation with Thomson Reuters.
In addition to the communication strategy for the event, Proa Comunicación will be in charge of designing all the corporate material for the event. The aim is to position the Madrid VAT Forum 2020 as a benchmark event in its field, as well as to maximise its visibility both nationally and internationally. To this end, we are supporting the organisers in all phases of the process, from the preparation of the Save the Date to the design of the congress website and the recording of videos about it.
Proa Comunicación was already in charge of managing the communications for the first edition of the Madrid VAT Forum, the first VAT congress to be held in Spain, also organised by Fernando Matesanz's firm on 14 February. On this first occasion, the presentations focused on analysing and explaining all the changes that intra-Community VAT will undergo until 2021. It managed to bring together more than 160 lawyers and journalists. In addition, more than 80 impacts were achieved in specialised and general media, including the publication of various interviews with the director of Spanish VAT Services during the pre-congress. In addition, Fernando Matesanz was included as a source in various reports on this EU tax and published several articles on the changes in this tax both in the economic and specialised media. This position has been maintained in the months following the congress.