Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Humberto Medina, Junior Consultant at PROA, reflects in an article in Top Comunicación on the growing business ties between Spain and Latin America, a symbiosis in full evolution. The link between Spain and Latin America has been strengthening, little by little, in an evident way and for the common benefit. The...

"We must differentiate between fake news and disinformation", warned Borja Bergareche, director of digital innovation at Vocento, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke on 'Profitable journalism in the era of fake news and Silicon Valley platforms', clarifying the importance of...

Madrid SnowZone, one of the largest covered snow tracks in the world and the only one in Spain, held the 3rd Madrid SnowZone Championship for journalists on Sunday 22nd April. The third edition has consolidated an essential sports event for the media, which counted on the representation of more than...

Antonio Salido, a marketing and strategy consultant specialising in the financial sector, and former global head of brand in Europe at Fidelity, one of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes,...

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in household wealth, household deleveraging, the reduction in unemployment, the rise in wages, the reduction in public debt, and the strength of exports, are all underpinning...

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...