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  • News
  • 13 November 2018
  • 1 min. reading time

Proa Comunicación collaborates with the XIV Edition of the HANDS Charity Auction

Proa Communication will again participate in the Hands 2018 charity auction for the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on December 4th in Madrid (Casa Club C/Pinar 17), and the entire proceeds will go to the Foundation for the development of water resources in Turkana (Kenya).

This solidarity event will bring together designers, artists and prestigious firms, outstanding professionals and wonderful people, benefactors of this event, who join every year, responding to the call of Ana López de Letona to, in her words, to bring "drops of life and hope to many people in Africa".

The HANDS Charity Auction is a solidarity action that seeks to inform, raise awareness and sensitize society about the evolution of the situation in Kenya and Ethiopia. HANDS is also an exceptional opportunity to get to know first-hand the work carried out by the missionaries of the Community of Saint Paul the Apostle and the Emalaikat Foundation in Africa, where they have built, together with the local communities, more than 74 rafts and 83 rock dams, as well as promoting numerous actions for access to drinking water and basic sanitation.

If you want to attend the HANDS 2018 Charity Auctionor want to collaborate by sending a gift for the raffle or auction, just send an email to cristina.comitre@grupoascendent.com.

Espinosa de los Monteros analyzes the image of Spain in the Proa Observatory of Communication

"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his speech, he reviewed the...

  • News
  • 3 min. reading time

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation...

  • News
  • 1 min. reading time

The future of construction

Construction has played a key role in the advancement of civilisation. Medicine would not have advanced as far without hospitals, world trade would not have developed without transport infrastructures and people would not have been able to thrive around urban centres without transport networks and...

  • News
  • 2 min. reading time

Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

  • News
  • 5 min. reading time

Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of mankind, from space exploration to the protection of the environment...

  • News
  • 1 min. reading time

Antonio Belmonte at the Proa Observatory: "Communication must be where the information is".

Antonio Belmonte, Director of External Communication at Deloitte, defended with this forceful phrase the need for communication directors to form part of the management committees of companies in a new session of the Proa Observatory. On this occasion, the presentation was dedicated to 'Communication at Deloitte:...

  • Observatory
  • 2 min. reading time

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