PROA Communication 10 Years | Is Aging the new Sickness?

Doctor Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says. Dr. Ángel Durántez is the pioneer doctor in...

José Antonio Rodríguez Piedrabuena: Taking care of the intestinal flora after the excesses of the festive season

In our gut lives a collection of bacteria, fungi, archaic bacteria, viruses and yeasts. It is the gut microbiota, which regulates responses to stress, the immune system, mood and anxiety, satiety and food reward, neurodevelopmental and social behaviours and behaviours related to...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota  

Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the adventures of a Spaniard trying to make a name for himself in the then inaccessible world of racing.

Rocío Ledesma del Fresno -- Financial Awareness: use your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing......

Does Artificial Intelligence Kill Jobs?

AI, robotics and automation in general have for decades severely affected society in general and the labour market in particular. In the near future, labor itself and the laborer will cease to be one of the more important productive forces that they are today. The time has come to consider...

Trump, tariffs and reputation: how Spanish companies should prepare for the new global order

The return of Donald Trump to the international political scene, with an increasingly aggressive protectionist narrative, heralds a profound change in the rules of global trade. His proposal to impose generalised tariffs is putting European companies on alert, especially Spanish companies, given their strong export vocation...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.