Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency

Top Comunicación has selected the communication campaign of the II National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. In the Culture and Entertainment category, the campaign was developed during the months of September, October and November...

As IESE alumni, Believe, Proa would like to congratulate the school that inspires us to try to work for a better world every day. What makes IESE Business School unique? Our belief in the profound impact that anyone in the business world can have on the world....

In recent conversations with managers and entrepreneurs, a predominant theme has been the 'Grifols case'. This crisis, which has shaken the corporate landscape, is seen by many as a distant incident, under the false belief that "this won't happen to me". This perception reflects a worrying...

Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the communication departments of the companies are fighting...

Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work...