News

Easter

With the arrival of Easter, many seek respite. This year, however, it opens with sadness: at the age of 89 he passed away. Mario Vargas Llosaclosing the chapter of one of the most important literary generations in history. Among the numerous tributes, it is worth mentioning the one by Álvaro PomboVargas Llosa has been an unquestionable teacher for all of us, as well as a gentleman in his kindness and manner. And that is worth gold".

That gentleness, so necessary today, contrasts with a fast-paced world overloaded with stimuli. We start the holidays with our cortisol levels soaring, overwhelmed by national and international uncertainty. That is why this break invites us to reconnect with ourselves and seek wellbeing through simple but effective activities: a walk in nature, a film, a play, listening to music or immersing ourselves in a good book. As Vargas Llosa reminded us, a passion for reading is a pleasure that grows with age and teaches us to look at the world with greater depth.

We live in such a daze that silencing the mind becomes urgent. Only in silence do we discover that our worries are a product of the mind and that true wisdom is perceived in calmness. This time of rest is an opportunity to free ourselves from the excess of trivial information that anaesthetises us and to regain serenity.

Vargas Llosa's life and work remind us that literature and art are a refuge of beauty and perfection. Let us take advantage of these days to rediscover what is essential, cultivate serenity and open ourselves to a more conscious and fuller way of living.

Almeida and leadership

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...

Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP

The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...

Spanish Association of Foundations -- Record number of beneficiaries of Spanish foundations

The Spanish Association of Foundations (AEF), of which PROA is a strategic ally, has presented this Tuesday the report El sector fundacional en España: Atributos fundamentales (2008-2019) by researchers Simón Sosvilla Rivero (Complutense University of Madrid), Gregorio Rodríguez Cabrero (University of Alcalá) and María del Carmen Ramos Herrera (University of Alcalá)....

BCG Report -- 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

The state of unrest

I wrote here that society and politics would not change despite the impact of COVID-19. And this theory seems to be confirmed. Society does not want to look itself in the eye. Each of us is capable of seeing, understanding and perceiving according to his or her vital, mental and emotional training in...

Running across Picos de Europa

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach.

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.