News

Fragility

Spain and Europe today appear to us as partial refuges, with structures that, far from being solid, are fragmented and incomplete.

Álvaro Pombo, recently awarded the Cervantes Prize, had - according to himself - "many years" with his speech prepared, in case he was ever fortunate enough to receive such a high literary recognition. This text, entitled Phenomenology of fragilitywritten a long time ago and kept in a drawer, nevertheless seems to have been written for this very moment. Pombo reminds us that fragility is today one of the great issues affecting both Spain and the whole world.

Didn't we feel that fragility just a few days ago, when a technological failure left us incommunicado for hours? Suddenly, our hyper-connected and automated world collapsed, and we had to resort to the most basic creativity and ingenuity to get by. In his speech - which I recommend listening to in the voice of Mario Crespo - Pombo points out how fragility manifests itself not only in technical situations, but also in the face of illness, loneliness, injustice, and perhaps most worryingly, in the face of the loss of convictions.

And he is not wrong to say that we live in a society that is increasingly difficult to understand. In this scenario of uncertainty, both Spain and Europe are perceived as vulnerable structures. If we do not speed up the steps towards true integration - with a unified market and a common voice - how will we be able to stand firm against powers like the United States or China? If we do not react, we risk becoming irrelevant. And with it, fragility will only deepen.

Because, in the end, this fragility accompanies us on a daily basis, like an invisible layer adhered to our skin. Pombo closes his speech by moving from the fragility in Cervantes' work to the fragility that has marked his own life. Ortega y Gasset recalled that "Don Miguel de Cervantes was a profound and poor man". And it is here that Pombo finds a kind of answer: perhaps, for Spain to achieve true greatness and manage to overcome its fragility, we must all, at some point, go through depth and poverty.

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

Check on the King Steven Spielberg

It is obvious that any communication campaign must be sustained over time. The peculiarities of each sector or company determine a specific strategy and, nevertheless, the common denominator of communication is time and dedication, in addition, of course, to professionalism. In a world...

Digital Communication Director Moderates a Debate about Technology and Inclusion

Last Friday, the Director of Digital Communication at Proa Comunicación, Bárbara Yuse, moderated a roundtable on technology and inclusion at the VI International WomanLiderTic Conference. Ana González Talaván Director of Digital Services at Microsoft also participated in the event. González Talaván presebted the case of Sandra Timón, the first deaf...

Economic outlook for 2020: improved trade, high liquidity and low risk of recession

In a recent conference organised by the ASEAFI financial advisory board in Madrid, Arcano Partners' economist, Leopoldo Torralba, explained his vision of the economy for the year 2020. A year that a priori appears better than the previous one, with less geopolitical uncertainties and glimpses of recovery in the European...

"The future of journalism is to be ethical, moral, rigorous and high quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and high quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

Proa Comunicación participates in the latest issue of Real Deals

Proa Comunicación participates in the April issue of Real Deals magazine, the European private equity industry's benchmark publication. Real Deals publishes the most important private equity news in Europe, along with in-depth market and company analysis and comprehensive quality coverage. The team...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.