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Indomitable

On 5 December he died Alfonso Ussía at the age of 77. Opening El Debate and not being able to click on his article leaves us all a little orphaned. With him a benchmark in spanish journalism disappears who maintained his column until the end. A vocational journalist like Paco Umbral and Jaime Capmany. A few weeks ago, on the occasion of the death of Giorgio Armani, I commented in this same medium that the Italian couturier, like all geniuses, had a voice of his own. The same thing happened to Ussía. The texts he wrote had personality. You didn't need to see the signature. Something akin to contemplating a painting by Goya. Clearly recognisable and admirable. An irreverent commentator, he combined satire, literary tradition and a critical and scathing view of Spain. Ussía had his own voice and an unrepeatable style.

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Proa Comunicación attends the presentation of the report "Global Intangible Financial Tracker 2017".

Brand Finance, in collaboration with Corporate Excellence, presented for the second time in Spain the results of the Global Intangible Financial Tracker 2017 report. The presentation took place in the Bankinter Auditorium under the title "The revolution and impact of intangibles on the value of the organisation" and was attended by...

The manager in the mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last of five videos made for PROA Comunicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the London Group Analysis, the Spanish Society of Psychoanalysis and the...

José Antonio Rodríguez Piedrabuena: The food the brain needs

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Merry chooses Proa Comunicación to help it define its strategic messages.

The interior design studio Merry has chosen Proa Comunicación to help it define its strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. It specialises in hospitality, residential spaces and offices. It carries out the most conceptual and creative...

Espinosa de los Monteros analyzes the image of Spain in the Proa Observatory of Communication

"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his speech, he reviewed the...

Eduardo Rodríguez Rovira -- Confine viruses, not people

This phrase makes sense, as does the reflection that in historical epidemics the sick were confined to the sick, not to the healthy ....

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