News

Indomitable

On 5 December he died Alfonso Ussía at the age of 77. Opening El Debate and not being able to click on his article leaves us all a little orphaned. With him a benchmark in spanish journalism disappears who maintained his column until the end. A vocational journalist like Paco Umbral and Jaime Capmany. A few weeks ago, on the occasion of the death of Giorgio Armani, I commented in this same medium that the Italian couturier, like all geniuses, had a voice of his own. The same thing happened to Ussía. The texts he wrote had personality. You didn't need to see the signature. Something akin to contemplating a painting by Goya. Clearly recognisable and admirable. An irreverent commentator, he combined satire, literary tradition and a critical and scathing view of Spain. Ussía had his own voice and an unrepeatable style.

Read the full article here:

The Scientific Foundations of the Mediterranean Diet and Exercise

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, analyzes, in depth, the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health, especially about what we should eat". An infinite variety of diets appear in the form of books and headlines. In...

Emotional intelligence

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What about Goleman and the rest of the crowd and the enthusiasm of the uninformed for emotional intelligence?

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of five made for PROA Comunicación "Our genetic programming seeks simple, natural pleasures, nothing to do with what we are...

Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

Carlos Salas -- "Businesses face the challenge of communicating in the age of distractions".

María González, consultant at PROA Comunicación interviewed Carlos Salas, the firm's Training Director, who has given communication courses to executives from Accenture, KPMG, Repsol, Indra, Gas Natural, Allianz, Google, Baxter, Greenpeace, L'Oréal, Guardia Civil, Telefónica, McKinsey, CNMV, SAS, Hogan Lovells, Mutua Madrileña, Cepsa, Grupo Santander,...

The artificial meat and the necessary prior publicity

I comment an article published in Expansión quoting it, and my comments without quotes. "Meat consumption has reached alarming levels." Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.