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Indomitable

On 5 December he died Alfonso Ussía at the age of 77. Opening El Debate and not being able to click on his article leaves us all a little orphaned. With him a benchmark in spanish journalism disappears who maintained his column until the end. A vocational journalist like Paco Umbral and Jaime Capmany. A few weeks ago, on the occasion of the death of Giorgio Armani, I commented in this same medium that the Italian couturier, like all geniuses, had a voice of his own. The same thing happened to Ussía. The texts he wrote had personality. You didn't need to see the signature. Something akin to contemplating a painting by Goya. Clearly recognisable and admirable. An irreverent commentator, he combined satire, literary tradition and a critical and scathing view of Spain. Ussía had his own voice and an unrepeatable style.

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Rethinking communication

In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: "one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and...

Proa Comunicación organises the 3rd National Snow Sports Awards

For the third consecutive year, Proa Comunicación has collaborated in the organisation of the National Snow Sports Awards. Awarded by Madrid SnowZone and the RFEDI-Spainsnow, the third edition was held last Friday 15th November in the renovated facilities of the indoor snow resort. Sportsmen and...

The brain's plasticity to learn and change

"Every man can be, if he sets his mind to it, a sculptor of his own brain Santiago Ramón y Cajal Four distinct but interrelated brain areas. If we have not developed our reptilian part, we will not be able to maintain our objectives. If we have not developed our limbic part, we will not be able to...

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the...

Almar Consulting chooses PROA to manage its corporate communication strategy

ALMAR CONSULTING, a leading Spanish company in architecture and engineering services specialized in project management, places its trust in PROA for the development and execution of its corporate communication strategy. About to complete its first ten years of life, ALMAR CONSULTING is specialized in advising and technical management of any...

What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent way about the company's activities....

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