News

  • 26 November 2025
  • 3 min. reading time

La Concordia

Concord was the leitmotiv of the Transition, the desire that what happened during the Dictatorship «would never happen again».

These days we are celebrating 50 years since the restoration of the Monarchy. The academic ceremony held in the Congress of Deputies has served to recognise the role played by King Juan Carlos I and also the desire of consensus and reconciliation that the Spanish people demonstrated and that the Crown channelled to perfection. The task undertaken by the King Emeritus together with Torcuato Fernández Miranda and Adolfo Suárez resulted in the greatest period of peace and prosperity that Spaniards have ever enjoyed in our history. 

I am 50 years old and this spirit that drove the Spanish miracle we have been living through for the last half century should be recovered today with the King as the axis of «concord» and representative of the unity of the territory. I like the etymology of words; in this way, when we look for the meaning of concordia in the RAE dictionary speaks of: agreement o harmoníabetween divergent individuals or groups. Reconciliation, peace.

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Source: 20minutos

Veronica Alcanda -- The strange behaviour of the love offer

Last spring we were forced to spend the entire year in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has revealed the privacy to develop our most vital and human needs, especially that of love, either by default or in...

  • Blog
  • 3 min. reading time

The artificial meat and the necessary prior publicity

I comment an article published in Expansión quoting it, and my comments without quotes. "Meat consumption has reached alarming levels." Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

  • Blog
  • 4 min. reading time

Lucía Casanueva -- Listening to be

PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an awkward meal....

  • News
  • 3 min. reading time

Proa's Director of Digital Communication, moderator of a round table on cybersecurity and robots.

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, participated last Friday, 15 November, in a round table discussion on "New professional profiles" organised by the España Digital Foundation as part of the Digital Employment Forum programme, held at La Nave in Madrid. During the debate, in which...

  • News
  • 1 min. reading time

Artificial Intelligence, A Key Element among the 50 Most Innovative Companies

For innovative companies, the current landscape is still marked by the growing importance of digital technology. In particular, a new BCG report titled The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation increasingly implement more AI tools to develop new technologies and...

  • Blog
  • 3 min. reading time

From Success to Fallout in Just a Few Hours

A few months ago I personally experienced an episode that perfectly exemplified the importance of fully understanding the power of the media, especially during legal proceedings. A person of public standing wanted to hire me specifically for the market launch of his product. It was a revolutionary service that had...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.