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La Concordia

Concord was the leitmotiv of the Transition, the desire that what happened during the Dictatorship «would never happen again».

These days we are celebrating 50 years since the restoration of the Monarchy. The academic ceremony held in the Congress of Deputies has served to recognise the role played by King Juan Carlos I and also the desire of consensus and reconciliation that the Spanish people demonstrated and that the Crown channelled to perfection. The task undertaken by the King Emeritus together with Torcuato Fernández Miranda and Adolfo Suárez resulted in the greatest period of peace and prosperity that Spaniards have ever enjoyed in our history.

I am 50 years old and this spirit that drove the Spanish miracle we have been living through for the last half century should be recovered today with the King as the axis of «concord» and representative of the unity of the territory. I like the etymology of words; in this way, when we look for the meaning of concordia in the RAE dictionary speaks of: agreement o harmoníabetween divergent individuals or groups. Reconciliation, peace.

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Source: 20minutos

Fidentiis Gestión entrusts Proa Comunicación to develop its communication strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación with the development of its communication strategy in Spain, with the aim of reinforcing its differential positioning as an asset manager specialising in active and flexible management, which achieves attractive and sustained returns over the long term, based on a style...

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

Pablo de Villota -- Is Fernando Alonso getting it right with his latest advertising campaign?

The recent commercial featuring Formula 1 champion Fernando Alonso has generated divided opinions. On the one hand, there are those who think it is a stroke of genius, and on the other, those who think it is unbecoming of one of the most important sportsmen in the world. ....

Outlook for the economy in 2020: trade improvement, high liquidity, low recession risk

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...

José Antonio R. Piedrabuena -- It's the citizens' fault

The Council of the Spanish Medical Association (OMC) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health workers and warns that September "generates a growing sense of fear and desolation due to the progressive increase of serious cases that threatens to...

Lucía Casanueva -- Crisis communication and the credibility of emergency medicine

PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies...

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La Concordia

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