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The mass rebels

We live in turbulent times. Convulsus comes from Latin and means «agitated»; «disturbed». We are faced with a repetition of that rebellion of the masses diagnosed by Ortega in 1930. Society only exists when the majority of the collective is made up of individuals with a certain degree of enlightenment and independent judgement. If this trait disappears, society becomes a mass, and for the mass «to be different is indecent. The mass overwhelms the egregious, the individual and the select».

We live in an unsettling time where people are unashamedly accepting post-truth narratives of fact which, according to the RAE, is the deliberate distortion of reality that manipulates beliefs and emotions in order to influence public opinion and social attitudes. These are times of «magical realism» when it comes to informing ourselves, where the unreal and the strange are presented as something everyday and commonplace. False narratives that numb consciences and discernment have taken hold.

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Source: 20minutos

The Manager Looking in the Mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last video of the five made for PROA Communicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group in London, the Spanish Society of...

PROA Comunicación launches PROA AI Guard, a pioneering service in generative AI engines.

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Ontier entrusts Proa Comunicación with the production of its corporate video

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Communication and public affairs

Alfonso Lopez, founder of Reti España, a leading strategic communications company in Lobbying, Government Affairs and Media Relations, details the value of boutique companies, what Reti España is and the synergies between communications and public affairs, announcing the collaboration agreement between Proa Comunicación and Reti.....

Hafesa, Spanish multi-energy operator, chooses PROA Comunicación as its new strategic partner

The PROA Comunicación team will have the challenge of positioning the company as one of the leaders in the multi-energy sector, promoting its new lines of business and the expansion of its network of service stations. Hafesa specialises in hydrocarbon trading and is one of the leading companies in the...

After the pandemic, nothing will change

We are experiencing cooperation, solidarity, the applause on the balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties come together. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The idea that behind...

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The mass rebels

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