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The mass rebels

We live in turbulent timesConvulsus comes from Latin and means «agitated»; «disturbed». We are faced with a repetition of that rebellion of the masses diagnosed by Ortega in 1930. Society only exists when the majority of the collective is made up of individuals with a certain degree of enlightenment and independent judgement. If this trait disappears, society becomes a mass, and for the mass «to be different is indecent. The mass overwhelms the egregious, the individual and the select». 

We live in an unsettling time where people are unashamedly accepting post-truth narratives of fact which, according to the RAE, is the deliberate distortion of reality that manipulates beliefs and emotions in order to influence public opinion and social attitudes. These are times of «magical realism» when it comes to informing ourselves, where the unreal and the strange are presented as something everyday and commonplace. False narratives that numb consciences and discernment have taken hold. 

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Proa Comunicación collaborates in the organisation of the III Madrid SnowZone Championship for journalists.

Madrid SnowZone, one of the largest indoor snow slopes in the world and the only one in Spain, held last Sunday 22 April the III Madrid SnowZone Championship for journalists. The third edition has consolidated an essential sporting event for the media, which counted with the representation of the...

Proa Comunicación participates in the ACEFAM conference 'Communication and reputation in family businesses'.

Last Thursday 25th May, Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, participated in a conference organised by ACEFAM, the Cantabrian Association of Family Businesses. As part of the cycle 'Entrepreneurs talking to Experts', the DeLuz Santander Restaurant hosted the conference 'Communication and reputation in the family business'....

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