News

  • 21 October 2025
  • 3 min. reading time

Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to «be the biggest, but the best», in a sector which, in their opinion, is destined to start business concentration processes, and to add more and more functions.

The two professionals spoke to DIRCOMFIDENCIAL, from their office near the Palacio de Cibeles in Madrid, to talk about the evolution and prospects of the firm, which provides support to renowned brands from various sectors, with the hope of closing 2025 and 2026 with double-digit growth.

You can read the full interview here:

Source: Dircomfidencial

-- "The Infanta Cristina was unfairly sentenced to the dock and no one has apologised to her".

The criminal lawyer Pau Molins, who defended the Infanta Cristina in the trial of the Noos case, has stated that she "was unfairly seated in the dock" and "no one has apologised" after her acquittal. Molins made this statement at the second edition of the Observatory 'La pena...

  • News
  • 3 min. reading time

BCG Report - It's time to Reimagine Diversity, Equity & Inclusion

Companies must address the multiplicity of identities of diversity, equity and inclusion by redefining and understanding the needs of each individual, looking for patterns of difference, and devising solutions that address differences holistically, according to a new report from Boston Consulting Group (BCG). With more than 25,000 responses from 12...

  • Blog
  • 2 min. reading time

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...

  • Blog
  • 3 min. reading time

What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent way about the company's activities....

  • News
  • 1 min. reading time

José Antonio Rodríguez Piedrabuena -- Exercise rejuvenates molecular programmes of ageing tissues

It is well known that physical exercise is beneficial to health, but there are little-known aspects that underline its importance, for example in rejuvenation. There is evidence that exercise reverses changes in ageing-related genes and, therefore, the phenotypes of the body's cells and tissues.

  • Blog
  • 3 min. reading time

Storytelling in business

Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice used to be more linked to the field of narrative and journalism but in recent years has been imposed in the business and political spheres....

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.