News

  • 21 October 2025
  • 3 min. reading time

Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to «be the biggest, but the best», in a sector which, in their opinion, is destined to start business concentration processes, and to add more and more functions.

The two professionals spoke to DIRCOMFIDENCIAL, from their office near the Palacio de Cibeles in Madrid, to talk about the evolution and prospects of the firm, which provides support to renowned brands from various sectors, with the hope of closing 2025 and 2026 with double-digit growth.

You can read the full interview here:

Source: Dircomfidencial

Ricardo Cuevas -- What are the functionalities of AI in communication and public relations?

"Don't be fooled by the concept of Artificial Intelligence (AI), because there is nothing artificial about it: AI is made by humans, designed to behave like humans and intended to impact human lives." The professor of computer science at the University of...

  • Blog
  • 1 min. reading time

Diageo Spain -- Johnnie Walker

Sports sponsorship management
ANTICIPATING REGULATORY PREJUDICE, DRINK IN MODERATION...
  • News
  • 2 min. reading time

Manuel García Ramírez -- COVID-19 and the different types of security

Security is generally thought to be only physical, and in some cases logical if it affects programs or technology. But people are always the ultimate......
  • Blog
  • 2 min. reading time

What We Are

Consider that the moral garbage that we are inundated by (for example, on television) is affecting our genes and we do not defend ourselves from the moment that those who break with their programs, a structure of millennia, with lightness that gives them lack of morals, crammed with rights to...

  • Blog
  • 4 min. reading time

Proa Comunicación participates in the presentation ceremony of the law to support entrepreneurs

The founder and CEO of PROA Comunicación, Lucía Casanueva, participated in the presentation ceremony of the draft Law to Support Entrepreneurs, held on Tuesday, 11 June, at the Palacio de La Moncloa. During the event, the President of the Government, Mariano Rajoy, stated that the...

  • News
  • 1 min. reading time

VINCI Autoroutes Foundation

Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...
  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.