News

  • 21 October 2025
  • 3 min. reading time

Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to «be the biggest, but the best», in a sector which, in their opinion, is destined to start business concentration processes, and to add more and more functions.

The two professionals spoke to DIRCOMFIDENCIAL, from their office near the Palacio de Cibeles in Madrid, to talk about the evolution and prospects of the firm, which provides support to renowned brands from various sectors, with the hope of closing 2025 and 2026 with double-digit growth.

You can read the full interview here:

Source: Dircomfidencial

Proa Comunicación signs strategic agreement with Vae Solis Europe to offer public affairs services in Brussels

  Interview with Paul d'Amécourt and Oliver Benoist, representatives of Vae Solis Europe: What are the specialities of Vae Solis Europe? The Vae Solis Europe team specialises in European Public Affairs. We are based in the capital of the EU and at the heart of the process...

  • News
  • 2 min. reading time

The companies were this

Many things will change when all this is over and COVID-19 is just another chapter in Spain's economic history. The lives of many people will have changed, certain forms of work organisation will have changed, we hope even the production model, in a shift towards a more industrialised country...

  • Blog
  • 1 min. reading time

Security and cybersecurity

Nobody nowadays can imagine that in our homes there are no doors with locks of all kinds, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, presence detectors and a thousand other devices that I could go on...

  • Blog
  • 2 min. reading time

Coronavirus, a volatility factor for a market with many opportunities and some risks for the investor

The experts at Trea Asset Management, an independent asset manager specialising in management mandates for financial institutions, recently explained at a conference in Madrid their view of the economy, and the recommended positioning for investors, with a particular focus on Spanish and European equities. Coronavirus: a brake on production The...

  • Blog
  • 3 min. reading time

Hafesa, Spanish multi-energy operator, chooses PROA Comunicación as its new strategic partner

The PROA Comunicación team will have the challenge of positioning the company as one of the leaders in the multi-energy sector, promoting its new lines of business and the expansion of its network of service stations. Hafesa specialises in hydrocarbon trading and is one of the leading companies in the...

  • News
  • 2 min. reading time

Ana Sánchez de la Nieta: "The Internet and new technologies caught the Media by surprise".

The editor of "Conversaciones con," Ana Sánchez de la Nieta, believes that the Internet and new technologies do not imply a decline in the quality of journalism that is done today, but rather are tools that provide abundant opportunities and possibilities media professionals. This is one of the insights that...

  • News
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.