News

  • 21 October 2025
  • 3 min. reading time

Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to «be the biggest, but the best», in a sector which, in their opinion, is destined to start business concentration processes, and to add more and more functions.

The two professionals spoke to DIRCOMFIDENCIAL, from their office near the Palacio de Cibeles in Madrid, to talk about the evolution and prospects of the firm, which provides support to renowned brands from various sectors, with the hope of closing 2025 and 2026 with double-digit growth.

You can read the full interview here:

Source: Dircomfidencial

Arnaud Dupui-Castérès: “It is no longer possible to approach public affairs exclusively from a lobbying point of view”.”

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate and strategic partner of PROA Communication in France, to discuss how increasing geopolitical volatility, European regulatory integration and reputational pressure are transforming the role of strategic communication and public affairs in Europe. In recent years,...

  • News
  • 8 min. reading time

Manuel Bermejo -- "Communication plays a key role in family businesses".

Manuel Bermejo, president of The Family Advisory Group, talks to Bárbara Yuste, head of PROA's Digital Area, about the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The family business. 21 keys to the continuity of the family business" and the importance of...

  • Blog
  • 1 min. reading time

Leadership training

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...

  • News
  • 1 min. reading time

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Comunicación, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOU, a space for interviews with figures in communication and entrepreneurship. Lucía Casanueva and Javier Cabedo Figueredo take a look at the history of PROA, its corporate culture, its story, how it is...

  • News
  • 1 min. reading time

The coronavirus is a not-so-infectious emotional plague

Flu in Spain in the 2018-2019 season was treated in outpatient clinics and hospitals, discounting those who stayed home and did not consult, 490,000 sick, with 35,000 cases requiring hospitalisation. Other very serious cases were treated in the ICU, 2,500. And, attention, 6,300 died from the flu. I think it...

  • Blog
  • 2 min. reading time

The Job Market requires Workers with New Tech Skills

The Institute of Graduate Studies in Business (IESE) recently presented a report on the expectations regarding the youth employability, based on a survey of 53 large companies operating in Spain. The study compiled employers' opinions on whether the current educational system effectively prepares future workers to build a professional profile...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.