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Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to «be the biggest, but the best», in a sector which, in their opinion, is destined to start business concentration processes, and to add more and more functions.

The two professionals spoke to DIRCOMFIDENCIAL, from their office near the Palacio de Cibeles in Madrid, to talk about the evolution and prospects of the firm, which provides support to renowned brands from various sectors, with the hope of closing 2025 and 2026 with double-digit growth.

You can read the full interview here:

Source: Dircomfidencial

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Sports sponsorship management

ANTICIPATE REGULATORY HARMS, DRINK RESPONSIBLY...

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Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

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