Last week I had to give a talk to a group of executives from the water sector on communication and the future of journalism. Far from the audience being bored, I was positively surprised by the interest in topics such as disinformation, infoxication, the use and abuse of social networks and the understanding that nowadays being well-informed is the most important issue in the water sector. is a complex task that requires enormous determination and effort. by the individual who wants to understand something of what is going on in the world.
After analysing the media landscape and the challenges we face in communicating well, we came to the conclusion I would like to share with you: «Paying attention is today's greatest superpower».».Why? Because very few people are able to do so. With the emergence of the smartphones and AI in our daily lives, you no longer need to be talented; all you need to do is work with real attention for a few hours a day. Whoever achieves this will be well above average.
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