Lucía Casanueva -- "FeliciDAR", an ABC column

What is happiness? Based on this question, a provocative one for today's times, Lucía Casanueva, managing partner of PROA Comunicación, develops an interesting concept in an article published this Thursday in the ABC newspaper. It is about "feliciDAR", the term that gives the title to the reflection, and which refers to giving oneself to others. It also [...]

Post-COVID 5.0

A crisis (a word derived from the Greek κρισις meaning “to separate” and “to decide”) is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early pandemic management and organisation of the response to a pandemic.

ABC reports on the Proa Communication Observatory

The national newspaper ABC, has published in today's edition a report on the Observatorio Proa de la Comunicación, held yesterday and whose speaker was Antonio Belmonte, Director of External Communication at Deloitte, who focused his speech on the importance of intangibles for business.