Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency
Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. Moreover, it is also a factor in attracting talent, in a context in which there are around 250,000 unfilled vacancies in Spain. Corporate Reputation, a [...]
Lucía Casanueva - "The political class should get closer to citizens".
The newspaper 20 minutos has published an in-depth interview with Lucía Casanueva, managing partner of PROA Comunicación. We share its content, originally published on the newspaper's website: Lucía Casanueva manages an approachable discourse, which is not overpowering. She communicates, above all, with her calm words, her strategic caution and her curious gaze. She is 48 years old and in 2009 she created a [...]
Lucía Casanueva -- Loneliness does not understand cookies
Lucía Casanueva -- Farewell to the invisible CEO
CEO, work on Christmas lunch --
Employees and bosses are looking forward to the Christmas lunch more than ever. The pandemic dampened the previous edition, and both are looking forward to this time of year with pent-up anticipation. Perhaps that is why this time the event presents greater risks than it does every year, especially for the organisers. However, [...]