"Spain leads in reputation management, measurement and know-how".
Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition, he explains what are the main [...]
50% of an organisation's total value resides in its intangibles, according to Corporate Excellence
According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in the total value of many of the organisations [...].
Proa Comunicación participates in the first meeting of the Alumni Club Corporate Excellence Academy
On 5 October, the First Meeting of the Corporate Excellence Academy Alumni Club was held, which was the presentation of the Alumni Club, made up of students of the professional courses taught by the Corporate Excellence Academy. The event was attended by Lucía Casanueva, Managing Partner of Proa Comunicación.
"The influence scheme has changed because of the crisis of confidence" according to Juan Cardona.
The sixth edition of the “Observatorio Proa de la Comunicación” took place on Monday 19 November. On this occasion, Juan Cardona, Operations Director of Corporate Excellence-Centre for Reputation Leadership, attended the event. Cardona is a member of the State Council for Corporate Social Responsibility (CERSE) and is a member of the Advisory Board of the Inserta Responsable Forum. Previously [...]