In a polarised context, crises have an even more uncertain end.
There are a series of strategies and methodologies for creating powerful stories that achieve the objectives pursued, from the linguistic, focused 100% on the quality of the message, its conceptualisation and who is the spokesperson, to managing details so minimal that they even have to do with neuroscience. [...]
Yago de la Cierva -- "Crises are the moments when true leadership is seen".
The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context gives no respite to the economy, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on contemporary crisis management, PROA Comunicación held [...]
Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".
There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising production costs. The complex [...]
Lucía Casanueva -- Crisis communication and the credibility of emergency medicine
PROA's managing partner, Lucía Casanueva, reflects in Confilegal on crisis management from the perspective of strategic communication. In an ever-changing world full of loudspeakers through social networks, crises have become a daily threat for organisations, institutions, companies and individuals. Their management and [...]
-- Ofelia Tejerina: "99% of companies are exposed to cyber-attacks".
PROA interviews lawyer and president of the Asociación de Internautas, Ofelia Tejerina, on cybersecurity in companies. This VIDEO may be reproduced provided that PROA is credited as the original source.
-- Luis Gutiérrez: "A person with a will is a free person".
PROA interviews psychiatrist Luis Gutiérrez Rojas on the psychological impact of COVID-19, team management in times of uncertainty and new opportunities after the storm. This VIDEO may be reproduced provided that PROA is credited as the original source.
Coronavirus crisis communication management
Lucía Casanueva y Valvanuz Serna, socias directoras de Proa Comunicación, detallan cómo las empresas deben afrontar la comunicación con motivo de la pandemia del COVID-19. Con el objetivo de gestionar correctamente esta crisis, que puede afectar a la reputación de una marca o corporación, Proa Comunicación pone a su disposición su experiencia en la realización de […]