PROA Comunicacion incorporates Mar Peiteado to lead the Health, Beauty and Wellness area.
The consultancy firm specialising in building and managing the reputation of companies and their executives has hired Mar Peiteado to head the Health, Beauty and Wellness area. This new unit, which PROA Comunicación is launching, is the result of the good moment the consultancy firm is experiencing. Its consolidated position allows it to expand and open up to new markets.
Circadian clocks: the hidden rhythms that drive our health
I write this note to demystify the concepts we have about the brain such as neural networks, computation and so on, by which it is ignored that the brain is, fundamentally, a conglomerate of biochemical processes elaborated by its neurons to act as signals of a complex and mysterious nocturnal and diurnal synchrony, between them and with the [...]
PROA Observatory presents: 'El Click', three personal testimonies on the importance of mental health
The PROA Observatory has compiled in the documentary 'El Click' the testimony of professionals whose personal experience in the last two years has changed their lives. The pandemic and post-pandemic, together with the Spanish socio-economic framework and the international context, have led to an explosion of mental health problems in the general population, especially in young people and in two groups: the young and the old.
Dolors Marco presents the Health, Pharma and Medical Technology Area of PROA
The health sector requires highly specialised professionals, not only in terms of healthcare, but in all areas of its management. And communication is no exception. For this reason, PROA's Health, Pharma and Medical Technology Area brings together professionals with more than 30 years of experience in the [...]
José Antonio Rodríguez Piedrabuena -- Exercise rejuvenates molecular programmes of ageing tissues
It is well known that physical exercise is beneficial to health, but there are little-known aspects that underline its importance, for example in rejuvenation. There is evidence that exercise reverses ageing-related gene changes and thus the phenotypes of senescence and chronic inflammation in the human body.
José Antonio Rodríguez Piedrabuena -- On sleeping
Sleep is the fourth pillar of health, along with nutrition, physical activity, good social relations and good mental health. It is a stage or period of the day in which neurotransmitters and receptors are replenished, memory is ordered, cardiovascular function is restored, detoxification mechanisms are activated, and we [...]
Dolors Marco -- When specialisation is a guarantee of security and confidence
There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive subjects, just because they affect us [...].
José Antonio Rodríguez Piedrabuena -- Sugars and fats threaten our gut flora at Christmas
At this time of year of celebrations, toasts and copious meals, we should not forget the importance of the intestinal flora for the overall health of our organism. Even for emotional well-being, memory or the immune system, the state of the microbiota is key, which is why it is advisable to take care of it at Christmas too. [...]
José Antonio Rodríguez Piedrabuena -- Upcoming mental health plans
While we thought we were masters of our memory and our impulses, we see that our gut bacteria significantly modulate how our brains function Mental health plans are aimed at humans, an indivisible composite of environment, body, brain and the microbes that live inside and outside our bodies. If mental illness is the [...]
José Antonio Rodríguez Piedrabuena-- Alcohol and cancer Dairy products and health
Moderate wine consumption did not shorten life expectancy. On the contrary, very moderate regular drinkers exhibited somewhat lower mortality rates and longer life expectancy than abstainers. This superiority is not large in the moderate male drinker and may not [...]
Ángela Jordana -- "The WHO definition of health is a utopia".
"Suicidal thoughts have increased between 12.5 and 14% in young people" Ángela Jordana is a specialist in Health Literacy and Salutogenesis -a concept developed by the physician and sociologist Aaron Antonovsky in the 1970s-. Creator of the LifeCourse method and MOA, she teaches courses to people and organisations that are looking to find meaning and new solutions [...].
José Antonio R. Piedrabuena -- For animal lovers and all of us
It is clear how violent wild animals can be. But we have proof and you can see it in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become kind and loving companion animals. They, and we, develop [...]