Rafa Rubio -- "Businesses need to engage with institutions in a professional way".
The world of lobbying has evolved in recent years, coming out of the shadows and becoming a professionalised, more transparent sphere, capable of opening and strengthening democratic channels of communication and influence between companies, organisations and public authorities. One of the pioneers in the study of lobbying in Spain is [...]
-- A hundred entrepreneurs attend the inauguration of PROA's new headquarters in Madrid
On Wednesday 16 November, PROA celebrated the inauguration of its new headquarters in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred entrepreneurs and senior managers. «The change of headquarters to a historic and emblematic neighbourhood of Madrid, such as Retiro, is part of a [...]
Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".
Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging academic prestige and track record. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches "Media and Public Opinion", as well as "Media and Public Opinion" and "Media [...].
Lucía Casanueva -- The Metaverse of Equality and the eight-thousander of life itself
August begins with another controversial stranded on the shore of the headquarters of the Ministry of Equality. Tuned images of XXL women make up a still life of stolen objects on the beach. In the foreground, the well-meaning, good-natured, adolescent campaign where complexes are exorcised from within. In the foreground, the moralising zeal of a [...]
Political communication in times of incommunication
Information, over-information, but above all misinformation are inexhaustible sources of sudden and uncritical reflections. Furthermore, in a period of physical confinement, where the disruption is not only social and economic, but also emotional, opinions flow with the speed of groupthink and a lack of rigorous analysis [...]
Authoritarian leaders, progressive leaders
Alexander the Great made a direct attack on the Persian leader, who fled in panic and his army dispersed, fragmented. Hernán Cortés with only five horsemen charged at Aztec Cihuacóatl, knocked him down with one thrust and the army dispersed. Tito, the marshal, went on to another life and Yugoslavia fragmented; Saddam Hussein, liquidated, his people remained [...]
The elections, part one
Our brain was not built for us; it comes from a series of preserved adaptive successes, modules, parts, and systems that date back a long way in evolution, which explains why we are the way we are. What is more, the structure of our brain is common to all vertebrate animals. We cannot be so naive […]
"The state's task is to avoid historical distortions for political purposes".
The former Minister of Education, Culture and Sport José Ignacio Wert presented his book ‘La educación en España, asignatura pendiente’ in the Proa Comunicación videos on the occasion of its tenth anniversary. “The work of the state is to avoid historical distortions for political purposes”, he stated forcefully when referring to the political and social conflict [...]
The drug of power
Our political leaders are giving us the soup. The media drama that hijacks us daily as hostages to squeeze their negotiations makes the last few weeks since the elections seem like years. But what happens to these guys when they caress power? This week saw the launch of Antonio Garrigues's new book of poetry, “Amores [...]
What value does lobbying bring to a company and to our society?
Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent manner on issues that affect the company's business and society.
Workers optimistic about the future of work
BCG Henderson Institute and Harvard Business School have released Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast of 6,500 business leaders' and 11,000 middle-skill workers' perceptions of the future of work. At a time when the public debate [...]
Millennials and the political role of the EU
The European elections, the construction of Europe and how the younger generations perceive and deal with these issues has been the subject of a study promoted by Vinces, an independent consultancy specialising in Public Affairs, and presented a few days ago in Madrid. The preparation of the report «The European elections from a millennial perspective» has required the analysis of the [...]