Times keep changing

The acceleration that has infected our lives has also reached political cycles. A month in the 21st century is much longer than a year in the 20th century, and a year is equivalent to a decade. When the motion of censure that brought Pedro Sánchez to the government with the help of a heterogeneous group of [...]

Round 2: More of the same?

It would have been too much to expect, and more than adventurous, to believe in rhetorical and technical innovations on the part of the competing politicians for this second round of elections. However, there was still room for improvement, which has consisted rather in making worse what was worse, especially when gratuitously aggressive ways and manners are not abandoned. The difference [...]

The challenges of Brand Spain

Javier Martín-Domínguez, president of the International Press Club, has analysed the challenges of Brand Spain in the videos of the tenth anniversary of Proa Comunicación. In addition, he summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of social networks in the [...]

Spain, among the top ten most attractive countries for digital talent

Spain is one of the ten most attractive countries for attracting and retaining digital talent, one of the most in-demand professional groups in the world and, according to a new study conducted by Boston Consulting Group and The Network, an international alliance of employment websites in which Infoempleo participates, also one of the most attractive groups for attracting and retaining [...]

Doubles in scorched earth

Situated in an intermediate but vague (and apparently mobile) point between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (for Barcelona, for example, on RTVE and TV3), the debates [...].

Venezuela in eight days

The conflict in Venezuela will not be solved in eight days, although Pedro Sánchez has asked for this deadline to call elections, leading the weak common position of the European Union, which also demands a choice between a legitimate electoral process or the European recognition of Guaidó. But the political conflict initiated by Chávez; based on [...]

Dick Cheney, the ultimate shadow politician

A few days ago, at the presentation of the preview of El vicio del poder in Spain, organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, summed up the relationship of the all-powerful Vice President Dick Cheney with the press as follows: “Cheney decided to avoid the press, he didn't talk to the [...]

Simple and direct messages, key to Vox's social media strategy

In recent years, social networks have become the new source of votes for political parties and their leaders. The immediacy and the capacity for viralisation offered by these channels are two ingredients that have been captivating politicians when it comes to communicating their messages to society. They know, moreover, that [...]

The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the «Google tax»). In line with [...]

Building more Europe

Just half an hour ago, the Friends of Spain in Germany association was presented at the Fundación Telefónica Space. The driving force behind this initiative is Germán Buceta and I think we are to be congratulated. This is a movement led and promoted by civil society. The aim is to increase the interest and knowledge that exists [...]

The choice

It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and logical, it is absolutely reasonable. [...]