How to implement and manage a crisis office in your company
The situation generated by the coronavirus (COVID-19) has highlighted the importance of having crisis communication cabinets and plans in companies, regardless of their size. Acting in a logical and structured manner is essential to minimise losses. And, even more importantly, to ensure that workers, employees and [...]
Business communication post-COVID-19
We are living in a scenario of total crisis in the health, economic and social spheres. Faced with an unprecedented situation, there is no script that allows us to know which decisions are the right ones at any given moment. In this context, the interventions of the Minister of Labour are a nonsense for the employers who strive to maintain jobs and to [...]
It won't be so much what the brands do as the soul they put into it when they do it
A recent Kantar survey asked more than 30,000 consumers in over 50 countries how they expect companies to act during the coronavirus pandemic. According to the study, 75% of respondents said that companies should not use this crisis opportunistically to promote their brand. By [...]
A call for optimism from senior management
Valvanuz Serna Ruiz, managing partner of PROA Comunicación, has participated in an interview for the #españanosepara initiative promoted by GT Linkers. Through this initiative, the voice and optimistic messages of managers and entrepreneurs who are a reference and example are disseminated, seeking to launch a positive message in the face of the situation that Spain and the world are going through [...]
Why do they call it a press conference when they mean press release?
One aspect of the COVID-19 crisis is affecting the relationship between the government and the media. Last week around half a thousand journalists, as well as the main associations that represent them, backed a manifesto entitled ‘The Freedom to Question’ to protest against the COVID-19 [...]
Tips for coping in times of uncertainty
We are living in exceptional times, the country and the world are at a standstill. Non-primary companies are closing down, making redundancies. Entrepreneurs are terrified, markets are collapsing. We recently experienced another deep crisis and we still haven't recovered, that crisis has already traumatised us as a society. This crisis [...]
Proa Comunicación will manage the communication of the ASTI Foundation.
The ASTI Foundation has entrusted Proa Comunicación with the development of its communication strategy and reputation management. This institution was created with the mission of embracing the social change of digital transformation through the development of talent and technology from a model of open innovation and public-private collaboration. Its [...]
The importance of spokesperson training
Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing spokespersons to manage situations where [...]
Proa Comunicacion joins the Woman Forward Foundation as a trustee
Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making spheres of the economic sphere, focusing on the relationship that this has with the defence of democratic values and human rights [...].
"Media companies have to facilitate dialogue".
Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. On the other hand, he also offers his view on the paywall as the future of the digital press and highlights the link between networks and [...]
Tessi entrusts Proa Comunicación with the communication of its first innovation event in Madrid
Tessi Iberia has entrusted Proa Comunicación with the communication of its first event on innovation in Madrid, where it presented the technology startup accelerator Pèpites Shaker, a different model based on the transfer of innovation from start-ups to large corporations. From Proa Comunicación [...]
Communication and public affairs
Alfonso Lopez, founder of Reti España, a leading strategic communications company in Lobbying, Government Affairs and Media Relations, details the value of boutique companies, what Reti España is and the synergies between communications and public affairs, announcing the collaboration agreement between Proa Comunicación and Reti.