Juan Antonio Samaranch: "The Olympic Games generate 5.7 billion euros in revenue".
The headquarters of the Col-legi d'Economistes de Catalunya (CEC) in Barcelona hosted last Thursday 13 July the conference "Challenges of Olympism in the 20th century" by the vice-president of the International Olympic Committee (IOC) Juan Antonio Samaranch, coinciding with the 25th anniversary of the Barcelona'92 Olympic Games.
Indosuez Wealth Management entrusts Proa Comunicación with its communications strategy in Spain
Indosuez Wealth Management, Crédit Agricole's global wealth management brand, has chosen Proa Comunicación to develop its communication plan in Spain, following its strategy of expanding visibility and commercial content.
Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin
The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign ‘Cinco gallegas en Madrid’. This campaign of Turismo de Galicia will promote the designations of origin of Galician wines at national level: Ribeiro, Valdeorras, Rías Baixas, Monterrei and Ribeira de Galicia.
Proa Comunicación attends the presentation of the report "Global Intangible Financial Tracker 2017".
Brand Finance, in collaboration with Corporate Excellence, presented for the second time in Spain the results of the Global Intangible Financial Tracker 2017 report. The presentation took place in the Bankinter Auditorium under the title «The revolution and impact of intangibles on the value of the organisation» and included the participation of David Haigh, [...]
The Changyu World Executive Committee meets in Mendavia to present its international strategic plan.
Bodegas Hacienda y Viñedos Marqués del Atrio, whose reference partner is Changyu Pioneer Wine, brought together at its headquarters in Mendavia (Navarra) politicians, businessmen and other prominent personalities from the wine sector on the occasion of the presentation of Changyu Pioneer Wine's international strategy until 2020.
Proa Comunicación participates in the Masterclass on communication organised by the London School of Economics at the Ramón Areces Foundation.
PROA Comunicación has participated in the masterclass on communication organised by the Ramón Areces Foundation in collaboration with the London School of Economics (LSE). These academic conferences entitled “Global media and communication in the era of digital transformation” have been attended by Lucía Casanueva, managing partner of Proa, who has [...]
Proa Comunicación participates in the ACEFAM conference 'Communication and reputation in family businesses'.
Last Thursday 25th May, Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, participated in a conference organised by ACEFAM, the Cantabrian Association of Family Businesses. As part of the cycle ‘Entrepreneurs talking to Experts’, the DeLuz Santander Restaurant hosted the conference ‘Communication and reputation in the family business’. Together with Proa [...]
Proa Comunicación collaborates in the organisation of the II Madrid SnowZone Championship for journalists.
Madrid SnowZone, one of the largest indoor snow slopes in the world and the only one in Spain, held last Sunday 2nd April, the Second Madrid SnowZone Championship for journalists, in which 63 journalists from 26 media registered, among them: Informativos Telecinco, MARCA, RTVE, Cadena SER, AS, Europa Press, [...]
Proa Comunicación collaborates in a charity dinner for the Emalaikat Foundation
Next Wednesday 22nd March, Proa Comunicación will participate in the charity dinner ‘Drops for Life’, an initiative of the Emalaikat Foundation to raise awareness of the importance of World Water Day through actions and events to raise funds to drill wells in Africa. Drops for Life is an Emalaikat campaign that [...]
EAE Business School interviews Álvaro Ramos Izquierdo, consultant for Proa Comunicación
Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Digital Communication and Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that are key in the day-to-day [...]
Proa Comunicación attends Digital Retail conference organised by Vozpopuli and KPMG
On Friday 16 December, Vozpopuli's Digital Retail conference was held at KPMG's state-of-the-art facilities, located on the top floor of the imposing Torre de Cristal in Madrid, the tallest building in Spain. After the welcome by Carlos Peregrina, partner in charge of the Consumer Sector at KPMG in Spain, [...]
Proa Comunicación participates in the presentation of the III BCG-DEC Report on Customer Experience.
(Santiago Mozón, Partner and Managing Director of The Boston Consulting Group) Proa Comunicación participated last Tuesday 13th December in the presentation of the III DEC-BCG Report: “The continuous improvement of Customer Experience as an engine of growth for companies”. The report, prepared by The Boston Consulting Group (BCG) and the Association for Customer [...]