Proa Comunicación participates in Hands 2016
Proa Comunicación will participate in the Hands 16 charity auction of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will take place on 30 November in Madrid (Casa Club C/Pinar 17) and the entire proceeds will be donated to the Foundation, which focuses its activity on the [...]
Proa Comunicación at the presentation of the Venture Capital Yearbook 2015
Photo: Proa Comunicación at the presentation of the 2015 Venture Capital Yearbook Photo: Presentation of the 2015 Venture Capital Yearbook Proa Comunicación attended the presentation of the 2015 Venture Capital Yearbook on 22 July, promoted by the ICO Foundation and the Instituto de Capital Riesgo (INCARI).
Lucía Casanueva offers guidelines on how to manage a crisis at the Agers Forum
Lucía Casanueva, founding partner of Proa Comunicación, recently participated as a speaker at the Agers Forum (Spanish Association of Risk and Insurance Management) on «Crisis Management: guidelines for urgent action», in which different experts analysed a case of an international incident with significant damage and environmental implications, proposing how to react in the event of a disaster, and how [...]
José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory
A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, the guest speaker was José Carlos Díez, economist and author of the best-seller "Hay vida después de la crisis" (There is life after the crisis) -a book that has sold 70,000 copies-, who analysed the recovery of the Spanish economy, its [...]
The Minister of Education participates in the Proa Observatory: "evaluation is fundamental to achieve excellence".
The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: one of the most important reforms, [...]
Proa Comunicación participates in the Iberoamerican Communication Association Awards
On 18 October, the Ibero-American Communication Awards ASICOM were presented in the auditorium of the University of Oviedo. Proa Comunicación has collaborated in the dissemination of these awards, which are the recognition given by the Iberoamerican Association of Communication together with the University of Oviedo to professionals, academics and artists [...]
Proa Comunicación participates in the presentation ceremony of the law to support entrepreneurs
The founder and CEO of PROA Comunicación, Lucía Casanueva, participated in the presentation of the draft Law to Support Entrepreneurs, held on Tuesday, 11 June, at the Moncloa Palace. During the event, the President of the Government, Mariano Rajoy, stated that the future Law of Support for [...]
Antonio Belmonte, dircom of the CNMV: "If you don't communicate, you don't exist".
The director of communications at the Comisión Nacional del Mercado de Valores (CNMV), Antonio Belmonte, has been the protagonist of the 11th Observatorio Proa de la Comunicación. Belmonte underlined the change that has taken place at the CNMV since last October, when Elvira Rodríguez was appointed president, and he took charge of the communication of the body [...]
José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.
The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Venture Capital Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a more or less bleak review of the economic outlook [...]
"Silence is not profitable in communication".
Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, “the important thing is to inform, and to inform in time. You are not [...]
Aristotle and communication
To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why people should believe what you [...]
The choice
It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and logical, it is absolutely reasonable. [...]