Lucía Casanueva offers guidelines on how to manage a crisis at the Agers Forum
Lucía Casanueva, founding partner of Proa Comunicación, recently participated as a speaker at the Agers Forum (Spanish Association of Risk and Insurance Management) on «Crisis Management: guidelines for urgent action», in which different experts analysed a case of an international incident with significant damage and environmental implications, proposing how to react in the event of a disaster, and how [...]
José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory
A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, the guest speaker was José Carlos Díez, economist and author of the best-seller "Hay vida después de la crisis" (There is life after the crisis) -a book that has sold 70,000 copies-, who analysed the recovery of the Spanish economy, its [...]
The Minister of Education participates in the Proa Observatory: "evaluation is fundamental to achieve excellence".
The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: one of the most important reforms, [...]
Proa Comunicación participates in the Iberoamerican Communication Association Awards
On 18 October, the Ibero-American Communication Awards ASICOM were presented in the auditorium of the University of Oviedo. Proa Comunicación has collaborated in the dissemination of these awards, which are the recognition given by the Iberoamerican Association of Communication together with the University of Oviedo to professionals, academics and artists [...]
Proa Comunicación participates in the presentation ceremony of the law to support entrepreneurs
The founder and CEO of PROA Comunicación, Lucía Casanueva, participated in the presentation of the draft Law to Support Entrepreneurs, held on Tuesday, 11 June, at the Moncloa Palace. During the event, the President of the Government, Mariano Rajoy, stated that the future Law of Support for [...]
Antonio Belmonte, dircom of the CNMV: "If you don't communicate, you don't exist".
The director of communications at the Comisión Nacional del Mercado de Valores (CNMV), Antonio Belmonte, has been the protagonist of the 11th Observatorio Proa de la Comunicación. Belmonte underlined the change that has taken place at the CNMV since last October, when Elvira Rodríguez was appointed president, and he took charge of the communication of the body [...]
José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.
The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Venture Capital Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a more or less bleak review of the economic outlook [...]
"Silence is not profitable in communication".
Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, “the important thing is to inform, and to inform in time. You are not [...]
Aristotle and communication
To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why people should believe what you [...]
The choice
It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and logical, it is absolutely reasonable. [...]
On incompetence
In his famous essay ‘On The Psychology of Military Incompetence’, Dr Norman Dixon sets out a series of aspects that appear with suspicious regularity in the management of history's great military disasters. These are Dixon's 14 points (it is clear that decalogues were not yet fashionable in [...]
The 10 magic questions in crisis communication
I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises occur without warning, the initial tendency is to get swept up in the maelstrom of the moment without stopping to think about it.