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PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championships.

Proa Comunicación supports the organisation and promotion of the Spanish Snowshoeing Championship, which will take place on 7th March in the Fuente Dé Cable Carlocated in the Liébana region within the Picos de Europa National Park.

The race for the national snowshoeing title, organised by Xtreme Peakswill be an exclusive spectacle, unique in the north of Spain. The event has counted on the confidence of the FEDME (Spanish Federation of Mountain Sports and Climbing) to develop the Spanish Snowshoeing Championship during the three years prior to the World Championship and these last two years once again this renowned national body is once again placing its hopes in Picos de Europa to achieve an outstanding competition.

The competitive event will bring together a total of 120 athletes, while the night racquetball could reach the figure of 120 athletes. 400 participants as last year, coinciding again this year with the full moon. The night racket, like the competition, will take place in the surroundings of the Lloroza Lakes and the Canal de San Luis. In order to carry out this unique experience, the Fuente Dé cable car will be open for extra hours to allow all participants who want to experience this spectacle in a unique environment to go up and down.

For the competition, the course will consist of 8.5 kilometres and +400m of elevation gain and anyone who wishes to participate can sign up, as no ranking is required to take part. While the non-competitive night racquet race will be 4.5 kilometres long and will bring together a large number of winter sports enthusiasts for whom many surprises have been prepared.

Record participation in the 4th Madrid SnowZone Championship for Journalists

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

Lucía Casanueva - "The political class should get closer to citizens".

The newspaper 20 minutos has published an in-depth interview with Lucía Casanueva, managing partner of PROA Comunicación. We share its content, originally published on the newspaper's website: Lucía Casanueva manages an approachable discourse, which is not overpowering. She communicates, above all, with her calm words, her strategic caution and her curious gaze. She is 48 years old and created...

Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in her article published in Las Provincias, the damage that fake news can cause, a pandemic that is sweeping the world and is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine: good journalism.

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Proa Comunicación, Madrid SnowZone and the RFEDI, organise the 2nd National Snow Sports Awards

Proa Comunicación, in collaboration with Madrid SnowZone and RFEDI-Spainsnow, organised the II National Snow Sports Awards ceremony, held last Friday 16th November in the only indoor slope in Spain. This gala served for the second year in a row to pay tribute to the sector and...

PROA wins the Ana Baschwitz award for best Communication Agency

PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. "It is an honour that in the first edition of these awards, to which PROA...

Arnaud Dupui-Castérès: “It is no longer possible to approach public affairs exclusively from a lobbying point of view”.”

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate and strategic partner of PROA Communication in France, to discuss how increasing geopolitical volatility, European regulatory integration and reputational pressure are transforming the role of strategic communication and public affairs in Europe. In recent years,...

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