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Proa Comunicación supports the Luca de Tena Foundation's "Journalism Laboratory" project to promote research into new journalistic trends.

The Luca de Tena Foundation has concluded agreements with leading institutions such as NiemanLabHarvard University, Tow Knight CenterThe City University of New York (CUNY), Boston University, and the Engagement Lab Emerson College for the translation and dissemination of relevant content on new journalistic trends and the possibility of enabling specialised courses and programmes for journalism students and professionals.

These agreements are framed within the framework of the launch of the project Journalism LabThe event will focus on dissemination, training and research on new trends in the journalistic profession and on the analysis of the transformation that content consumption has undergone in recent years.

Dissemination will take place through www.laboratoriodeperiodismo.orga website specialising in new trends with a global projection that delves into the needs of journalism, new narratives, the identification of new revenue streams and business models, distribution platforms, audiences and the impact of technology and new regulatory frameworks on the generation and distribution of quality content, among other issues.

This specialised site will also offer useful content and tools, as well as access to the main educational content from conferences, debates and MOOCS from the world's leading journalism universities.

With regard to the trainingThe foundation is looking further into the identification of new disciplines through flexible programmes that allow for permanent adaptation to a constantly changing environment. In this sense, a double training pathway is proposed: on the one hand, a reduced space that contributes to the training of elite, multidisciplinary journalists, who participate in the laboratory's research projects and can count on scholarships to improve their training in leading institutions; and on the other hand, the generation of online training programmes.

The project of research aspires to delve deeper into the demands of Spanish-speaking audiences in order to provide journalists and the media with the necessary tools for strategic decision-making. Along these lines, the foundation is in contact with different universities and institutions to establish alliances that will facilitate the achievement of this initiative.

Spanish is the second most widely spoken language in the world and the media are increasingly betting on a global projection. However, there are no studies that delve as deeply into the Spanish-speaking world as there are, for example, in the English-speaking world. The objective is to analyse each year, through different studies, such as those carried out by Pew Research in the United States or Reuters Institute in Europe and Asia, the trends set by the audiences themselves in the consumption of content.

About the Luca de Tena Foundation

The Luca de Tena Foundation, created in 1930 by the founder of ABC, is an independent entity, with its own funding, which supports journalists from all media and their families, through psychosocial and educational care.

The foundation shares the value of information, independence, plurality and society's right to press freedom.

Throughout its history, the foundation has been able to adapt to respond to the needs of society and is currently immersed in a project aimed at research, dissemination and training on the new trends that have transformed journalism in recent years in order to continue supporting journalists in this complex transition.

 

 

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