Brave New World
We live at a time in history when change is moving faster than our brains can process. AI is beginning to control everything: politics, the economy and our daily lives to unsuspected limits. On the basis of an algorithm, a medical treatment is decided, the [...]
Lucía Casanueva, PROA Comunicación: «Initial silence is almost always the best ally of the parallel trial».»
The first 72 hours decide almost everything. By the time the acquittal comes years later, Google has already indexed the fake news, LinkedIn has repeated the narrative and the reputational damage is very difficult to repair. And yet, many clients and lawyers continue to opt for silence as their first response. Lucía Casanueva, partner-director of PROA Comunicación, [...]
If only they had read Gracián!
A few days ago I wrote that Epstein was going to be more trouble dead than alive. And so much! He is making headlines all over the international press. In the past week the wake of Epsteingate has focused on the former Prince Andrew of England, the beloved (and spoilt) son of Elizabeth II who has caused the biggest reputational crisis for the British monarchy since [...]
Lucía Casanueva (PROA Comunicación): "Spain needs a strong civil society and harmony in order to progress".
Founder of PROA Comunicación, in almost sixteen years Lucía Casanueva has built a unique agency in Spain: focused on excellence, strategy and dialogue as the driving force for progress. Her story is that of a woman who turned a vital challenge into a business project with a vocation to transform society. “Proa is a company [...]
"Communication is no longer optional, someone else can't tell your story for you".
The Cantabrian Lucía Casanueva (Santander, 1975) decided to found her company, PROA Comunicación, in 2008, at the height of the Lehman Brothers collapse. The critical situation that arose did not deter her because the businesswoman, who is also a mountaineer and is used to climbing, wanted to take on the challenge. I decided to set up my project when I arrived in the countryside [...]«.