News

Spanish Communication Agencies among the Fastest Growing

Spanish communication consulting firms are the ones that have grown the most in the last five years, dominating the market over the multinationals, according to a publication by the communication news portal Dircomfidential.

The results are quite substantial, highlighting that domestic communication firms are those that have grown the most in terms of revenue in the last five years shown. In particular, the main consultancies in our country have increased their revenues by no less than 83 percent on average between 2013 and 2017. Meanwhile, multinational companies in Spain have only done so by 47%.

This data demonstrates the robustness of communication consulting companies, a sector that grows and is becoming ever more consolidated in Spain due to strong performance and the ever growing need that companies have today for professional communication services that respond effectively to their demands.

Spanish media are still not transparent

Spanish media groups are still not aware of the risks that currently affect their credibility and editorial independence. This is the main conclusion of the report "Primera Plana: Informe de transparencia y buen gobierno sobre la credibilidad e independencia de los grupos de comunicación", prepared by the Fundación Compromiso...

How companies can compete in the 2020s

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

The specialised digital media Dircomfidencial has published the reflections of Mercedes Asorey, Director of Litigation Communication at PROA, on the so-called 'newscast penalty' in media trials. For Mercedes Asorey, "proceedings tend to drag on for a long time and this period is a determining factor for the reputation of the person under investigation,...

EAE Business School interviews Álvaro Ramos Izquierdo, consultant for Proa Comunicación

Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Communication and Digital Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that...

Organising success at the World Snowshoe Championship

The World Championship of Snowshoes has closed with a resounding success the agenda of activities programmed in the region of Liébana between the 2 and 4 March. The race for the world title of snowshoes, of which Proa Comunicación has been a partner, was the main demand for the organization of the...

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Spanish Communication Agencies among the Fastest Growing

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