News

-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications

The international organisation Women Presidents Organisation (WPO) reported on the presentation of the report The new business communication and marketing in times of post-pandemic, economic crisis and warby José Antonio Zarzalejos in collaboration with PROA. Likewise, through its global newsletter aimed at women business leaders, WPO publicised the creation of PROA's new Health, Pharma and Medical Technology area, which was announced at the same event by the agency's managing partners, Lucía Casanueva and Valvanuz Serna. All this, within the framework of the inauguration of the new headquarters PROA in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred businessmen and senior executives.

WPO brings together more than 2,000 women entrepreneurs at the helm of major businesses around the world. Lucía Casanueva is part of the Spain Chapter of the organisation.

 

Carlos Souto and Argemino Barro warn about the return of Trump: "Now democracies are being dismantled from the inside out".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating communication, corporate reputation and public affairs for institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Argemino Barro, US correspondent for El Confidencial, La Sexta and Televisión de Galicia; and Carlos...

-- Lucía Casanueva participates in the conference 'The value of collaboration'.

The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by speakers Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In...

Lucía Casanueva offers guidelines on how to manage a crisis at the Agers Forum

Lucía Casanueva, founding partner of Proa Comunicación, recently participated as a speaker at the Agers Forum (Spanish Association of Risk and Insurance Management) on "Crisis Management: guidelines for urgent action", in which different experts analysed a case of an international incident with significant damage and environmental implications, proposing the most appropriate solutions for...

Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in her article published in Las Provincias, the damage that fake news can cause, a pandemic that is sweeping the world and is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine: good journalism.

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Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to explain how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy firm specialising in communication strategy and capital...

Claire Global entrusts PROA with the production of its corporate video

Claire Global, an intelligent marketplace for agri-food companies, has entrusted PROA with the production of its corporate video.....

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