The international organisation Women Presidents Organisation (WPO) reported on the presentation of the report The new business communication and marketing in times of post-pandemic, economic crisis and warby José Antonio Zarzalejos in collaboration with PROA. Likewise, through its global newsletter aimed at women business leaders, WPO publicised the creation of PROA's new Health, Pharma and Medical Technology area, which was announced at the same event by the agency's managing partners, Lucía Casanueva and Valvanuz Serna. All this, within the framework of the inauguration of the new headquarters PROA in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred businessmen and senior executives.
WPO brings together more than 2,000 women entrepreneurs at the helm of major businesses around the world. Lucía Casanueva is part of the Spain Chapter of the organisation.