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Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the need to verify information in a context, that of social networks, where all kinds of content circulate.

Lourdes Garzón held the position of director of Vanity Fair Spain since its launch in 2006, and simultaneously of the Mexican edition since 2015. Under her leadership, the Vanity Fair Person of the Year award was created, the Vanity Fair Breakfasts were launched and exhibitions were organised.

Garzón began her professional career at the newspaper El Mundo and later joined Marie Claire magazine as deputy editor. She has collaborated on various radio and television programmes, such as "Espejo Público" on Antena 3 TV, "Las Mañanas" on Cuatro and "En días como hoy" on RNE.

Since 2015, it has been part of the Communication Advisory Board of the European University.

How to manage sponsorship to enhance reputation

Pablo De Villota, Director of the Sports & Entertainment Area at PROA Comunicación, explains why sponsorship is important to improve reputation nowadays, how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is...

José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it...

Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10. Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He...

-- REINFORCE, a consultancy firm in Human Resources strategy and solutions, chooses PROA for the management of its communication

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

Pablo D'Ors: time has to be lived, not taken advantage of

On 5 March, a new edition of the PROA Communication Observatory was held. On this occasion, the guest speaker was the writer and priest Pablo D'Ors, who spoke to a group of businessmen and representatives of civil society about silence and the word. D'Ors is...

The Boeing 737 crisis and our future

The EU's swift and coordinated response to the Boeing 737 Max 8 crash in Ethiopia, banning that model from flying in or out of Europe, is to be welcomed. People's safety always comes first. It is legitimate to think that the measure was facilitated by the harmony...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

More conversations, more ideas, more PROA. Follow us on our networks.

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