Communication and Creative Strategy

We are surprised that a crocodile is so tender as to transport the eggs, from one place to another until their children are born, or that a panther is loving and takes great care of its children. In another scene we will see both with unusual ferocity. That is the...

Gamma Health, a Spanish company of DiggiaGroup, specialized in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19. Gamma Health has ensured the exclusive online distribution of this mask....

Nobody nowadays understands how our homes could lack doors with locks, considering all of the kinds available, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, motion detectors and a thousand other devices that I could go on enumerating.....

The shock of Diego Armando Maradona's death has brought back memories of a day I shared with the Argentinean star, which left a deep impression on me for several reasons. I seem to remember it was in 2014, when, as head of Formula 1 sponsorship at the...

If there is one thing we can learn from this annus horribilis, it is the importance of being prepared for any situation, both for the expected and the unexpected. In the field of corporate and business communication, we have also had to learn from this unprecedented year, where the focus has been on...

They create a distrustful and disoriented society that does not know where the truth lies because polarisation and psychopathic deception have been cultivated and used as its crutch and prop. Situated in neglect, authoritarianism or an ideology that could not be developed within a consensus, a...