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Innovative trends in communication

Juan de los Ángelesdirector and founder of C4Eshared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles underlined the importance of innovation and creativity in the strategies of companies, which are increasingly attentive to what is currently shaping the market and attracting consumers.

De los Ángeles highlighted the importance for companies in any sector of being aware of the latest trends in order to anticipate changes and meet the increasingly demanding requirements of their customers. And the fact is that today innovation is the best tool, also in the field of communication.The aim is to continue to improve and to offer products and services with a clear demand to the market.

In his speech, Juan de los Ángeles reviewed the main trends that are shaping the future of advertising campaigns and communication strategies of companies, such as "the power of the 'mini versus the maxi'" and the application of technology to consumption.

Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "convert our country into a...

Proa Comunicación produces a video about the Marqués del Atrio's harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

The Scientific Foundations of the Mediterranean Diet and Exercise

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, analyzes, in depth, the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health, especially about what we should eat". An infinite variety of diets appear in the form of books and headlines. In...

Communication, a valuable tool for Private Equity managers and investors

The good moment that the Private Equity (PE) sector is experiencing, both in Spain and globally, is an opportunity for financial communication to add value. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for investors, and...

Do's and don'ts during a crisis

I have already set out the basic principles and golden rules governing crisis communication, but one has broken out and it is the critical moment to act on the theory. What should be done at that moment? What should be the first steps to take? Because there is no...

Proa Comunicación Participates in the Woman Forwards Awards Gala

Lucía Casanueva, founding partner at Proa Comunicación, delivered one of the Woman Forward Awards to Theresa Zabell, who was recognized for "Corporate Governance and Gender Diversity." The event, held this Monday at the Italian Embassy, was organised by the Woman Forward Foundation, an institution that works to help create value...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Innovative trends in communication

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